张耀珍

Notable works
Public Relations (2nd Edition)

1 written works

About the author

Zhang Yaozhen: publicly available information about this author is limited, and the only known work is Public Relations (2nd Edition). The book belongs to the field of public relations studies and is often classified under politics in library cataloging. Judging from its subject matter, it deals with the principles and practice of public relations and is intended for readers who need a systematic introduction to the fundamentals of the discipline, suggesting the nature of a textbook or teaching reference. Since details such as the author's education, professional background, and research interests are not available in public sources, any assessment of writing style and academic influence can only rest on this single work. Overall, Zhang Yaozhen comes to readers' attention through one textbook on public relations, with a contribution chiefly reflected in organizing and conveying the basic knowledge of the field.

Written (1)

Publishers

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