About the author

Zhang Bo is an author about whom limited public information is available; three of his works are currently included in the collection. Judging from their subjects, his writing spans two rather different fields. On the one hand, he addresses media and communication, with work on audience measurement and big-data applications in the cross-screen era. On the other, he is engaged with tea culture, having written books on Wuyi rock tea and Wuyi tea cultivars. The former speaks to audience research in the digital media environment and has a practical, industry-oriented flavor; the latter draws on local tea knowledge, examining Wuyi tea varieties and their growing conditions in plain language, with an emphasis on documentation. Overall, Zhang Bo's writing is topical and practical, developing specific subjects to offer readers an introduction and reference in a given field. As his dates of birth and death, nationality, and professional background are unknown, a fuller picture of his life awaits further information.

Written (3)

Publishers

Communication University of China PressFudan University Press