Growth Hacking
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Growth Hacker: The User and Revenue Growth Playbook for Startups
Publishing House of Electronics Industry · 2015
Growth Hacker: The User and Revenue Growth Playbook for Startups is one of the earlier Chinese books to systematically introduce the concept of the "g…
Growth Hacker: How to Achieve Explosive Growth at Low Cost
CITIC Press · 2017
Co-written by Sean Ellis, who first coined the term "growth hacking" and once led Dropbox through a period of rapid growth, and Morgan Brown, a startu…
The Viral Loop
Zhejiang People's Publishing House · 2013
The Viral Loop is a collection of business case studies on viral marketing by Adam L. Penenberg, an American business journalist and professor of jour…
Traffic Pool
CITIC Press · 2018
Traffic Pool is a practical marketing methodology by marketer Yang Fei, written in response to the traffic dilemma of the mobile internet era. The aut…
User Growth Methodology: Finding the Growth Curve That Keeps a Product Thriving
China Machine Press · 2019
This is a systematic work on user growth methodology. Drawing on more than a decade of experience in marketing, branding, and operations for user grow…
Growth Hacking in Practice
Publishing House of Electronics Industry · 2017
Growth Hacking in Practice is a hands-on growth methodology book co-authored by Fan Bing, following his Growth Hacking, together with Zhang Ximeng. Ra…
Growth Hacker: How to Achieve Explosive Growth at Low Cost
CITIC Press · 2017
Growth Hacker: How to Achieve Explosive Growth at Low Cost is co-written by Sean Ellis, who coined the term "growth hacking," and Morgan Brown, a seas…
Mining Traffic Gold: New Perspectives on Viral Growth and Private Domains
Publishing House of Electronics Industry · 2022
This is a hands-on guide to turning user traffic into retained traffic and achieving breakthroughs and tipping points for viral user growth. The book …
User Growth Practical Notes: How Tencent, Didi, and ByteDance Do It
Posts & Telecom Press · 2021
As the traffic dividend disappears and China's internet user base peaks, improving metrics such as user acquisition, retention, and commercial revenue…
From Traffic to Retention: Achieving Low-Cost Sustained Growth for Your Product
Publishing House of Electronics Industry · 2020
This book formally distinguishes the concepts of traffic and retained traffic, introduces the idea of a "retained traffic pool," and explains its esse…
The Way of Internet Operations
Publishing House of Electronics Industry · 2019
This book starts from operational methodology, covering operations' standing in the industry, its underlying logic, the three main operational levers …