谷虹

Gu Hong is a Chinese book author whose publicly available personal information is limited; her nationality, dates of birth and death, and educational background are not clearly documented. Judging from the four works included in the collection, her writing centers on two areas: the inheritance and dissemination of intangible cultural heritage, and digital marketing communication. Among them, A Course on Methods for Inheriting and Disseminating Intangible Cultural Heritage focuses on practical approaches to cultural transmission, reflecting an interest in combining traditional craftsmanship with contemporary communication methods. The Smart Brands series of gold-award cases in digital marketing communication (covering 2017, 2018, and 2019–2020, part of the Lingnan Advertising School series) uses award-winning cases to outline brand communication strategies in the digital environment. Her works are commonly classified under culture, management, and finance, and are characterized by case analysis and methodological summaries, balancing teaching reference with industry practice for readers interested in cultural communication and brand marketing.