Everything Said Is a Meme

A highly insightful popular book on contemporary communication, "说的全是梗" sees author 洛宾 draw on his rich media experience and keen observation of society and culture to dissect the nature and operating logic of the "meme" (梗), a core linguistic phenomenon of the internet age. Its value lies not in a simple inventory of internet slang but in its deep exploration of the multiple roles of memes as projections of social psychology, tools of group identity, and vehicles that accelerate information spread. Through a wealth of vivid cases, the author reveals the life cycle of a meme—from birth and explosion to quiet decline—and the complex social emotions and collective unconscious behind it. For editors, the book's professionalism lies in how it deftly weaves theoretical frameworks from communication studies, sociology, psychology, and even linguistics into its reading of everyday internet phenomena, leaving readers both amused and cognitively enriched. It helps us understand why some expressions pierce through social circles in an instant while others go unnoticed, and why the ability to create memes has become a core competitive edge for contemporary content creators. Reading this book is like a thorough checkup of the information environment we inhabit, helping us maintain clear-eyed scrutiny and understanding while we constantly use and receive memes.