Online Store Decoration (2nd Edition)

Name: Online Store Decoration (2nd Edition)
ISBN: 9787568901468

张文彬 / 林敏 / 郑俊海 / Peng Yanjuan / 刘孙敏Chongqing University Press · ChinaJun 2021

2.9

Word count: 66K words
Chapters: 90
ISBN: 9787568901468

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Summary

Written by frontline instructors who teach the course “Online Store Decoration,” this book introduces the operations of decorating an online shop through practical examples. The book mainly comprises seven project modules: opening a store, store image design, online store homepage decoration, Taobao video production, detail page design and production, mobile Taobao decoration, and a comprehensive case. It offers an all-round introduction to the workflow, methods, and techniques of Taobao store decoration, enabling readers to design satisfactory store display effects easily and quickly.

Editor's review

This book is written by a team of frontline teachers who have long taught the course “Online Store Decoration.” Its defining feature is its close alignment with teaching and hands-on scenarios: using an example-driven approach, it links store setup, store image design, homepage decoration, Taobao video production, product detail page design and production, mobile-end decoration, and a comprehensive case into a complete learning path. Compared with tool books that merely list software functions, it emphasizes “following a process to build a usable store,” with each module pointing to a specific store display effect so that readers can follow the steps from zero to a finished product. In its content organization, the second edition retains a project-based structure and is suitable for use as a classroom textbook or a self-study manual. For newcomers to e-commerce visual design, this book helps build an overall understanding from store structure and page hierarchy to mobile-end adaptation; for store owners or designers with some experience, the comprehensive case can also help review the process and fill in gaps. One reminder: the operations in the book are set against the Taobao platform, and platform rules and back-end interfaces will change over time. Readers should understand the methods in light of the current actual interface rather than memorizing steps.

Who it's for

A good fit for

Students in vocational secondary schools, vocational colleges, and applied undergraduate programs in e-commerce or visual design courses
Store owners who have just opened a Taobao store and need to complete basic decoration themselves
Beginner designers who want to systematically learn the workflow for product detail pages, homepages, and mobile-end decoration
Teachers of online store decoration courses who need project-based teaching materials

Not a good fit for

Designers who want to study brand visual strategy and advanced creative design in depth
Readers who only want to learn the decoration rules and tools of other e-commerce platforms
Experienced professionals who already have mature store decoration experience and are seeking advanced techniques

Reading tips

Follow the project order to practice step by step from store opening and store images to the homepage and product detail pages, checking your own store's results after completing each module.
When reading software operation steps, open the Taobao back end at the same time and use the current actual interface as the basis for understanding the process; when you encounter differences, record the method rather than memorizing button locations.
After finishing the comprehensive case, try redoing one page of your own store using the same workflow to test your mastery of page hierarchy and mobile-end adaptation.
When used as a course textbook, the seven projects can be divided into lesson tasks, with classroom demonstrations and after-class exercises to consolidate key operations.

About the publisher

Chongqing University Press China · Founded in 1985

Chongqing University Press is a comprehensive university press whose publishing areas span social and cultural studies, industrial technology, finance and economics, medicine, social psychology, and theory. Judging from its catalog, the press publishes both academic works and popular science titles. Representative books include E. H. Gombrich's Shadows: The Depiction of Cast Shadows in Western Art, Magnesium-Based Hydrogen Storage Materials by Pan Fusheng et al., Research on China's Regional Spatial Development Models by Sun Jiuwen, and titles from the Gynecologic Oncology Committee of the Chinese Anti-Cancer Association, such as the Guidelines for Diagnosis and Treatment of Common Gynecologic Malignancies in China (2019) and Bipolar Disorder: What You and Your Family Need to Know. Its authors work in art history, materials science, regional economics, clinical medicine, and social research methods. Public information is limited, but its publishing profile combines academic translation, industrial technology, and practical medical guides.

版权信息
内容提要
编委会
编写人员名单
前言（第2版）
前言（第1版）
项目 1 开设店铺
任务1 店捕开设
活动 1 注册淘宝账户
活动 2 注册支付宝账户
活动 3 绑定淘宝账户和支付宝账户
活动 4 完成网店开张
任务2 店捕设置
活动 1 设置店铺基本信息
活动 2 开通二级免费域名
任务3 使用店铺模板
活动 1 选择店铺模板
活动 2 管理布局
项目 2 店铺图设计
任务1 设计店标
活动 1 初识店标分类
活动 2 设计静态店标
活动 3 设计动态店标
活动 4 上传店标
任务2 主图设计
活动 1 美化商品图片
活动 2 抠选图片
活动 3 设计主图
任务3 活动图制作
活动 1 制作直通车图
活动 2 制作钻石展位图
活动 3 制作聚划算图
项目 3 网店首页装修
任务1 导航条设计
活动制作导航条
任务2 首页海报制作
活动制作首页海报
任务3 宝贝陈列展示区设计
活动 1 设置宝贝推荐模板
活动 2 制作自定义陈列区
任务4 首页其他装修
活动 1 添加收藏链接
活动 2 设置手机端店铺二维码
项目 4 淘宝视频制作
任务1 拍摄视频
活动 1 准备视频拍摄
活动 2 分析视频构图的基本原则
活动 3 选择景别与角度
活动 4 撰写分镜头脚本
任务2 淘宝视频制作
活动 1 制作主图视频
活动 2 制作详情页视频
任务3 上传与应用视频
活动 1 上传视频到淘宝网
活动 2 应用主图视频
项目 5 详情页设计与制作
任务1 详情页设计内容
活动 1 规划详情页
活动 2 分析详情页展示模块
任务2 详情页的制作流程
活动 1 分析详情页制作流程
活动 2 分析女装详情页制作流程
活动 3 设计制作女装详情页
任务3 “神笔”详情页装修
活动 1 使用详情页模板
活动 2 制作自定义详情页模板
项目 6 手机端淘宝装修
任务1 手机端淘宝
活动 1 认识手机端淘宝
活动 2 区分手机端淘宝和PC端淘宝
活动 3 掌握手机端淘宝装修要点
任务2 手机淘宝店铺首页装修
活动 1 设置店铺搜索和分类
活动 2 设计店招
活动 3 设计焦点图模板
活动 4 设计自定义模块
活动 5 设置智能单双列宝贝
活动 6 添加切图模块
活动 7 设计优惠券模块
任务3 制作手机端详情页
活动 1 制作手机端详情页规划规范
活动 2 导入PC端详情页
活动 3 生成手机端详情页
项目 7 综合案例
任务1 PC端网店策划与实施汤老爸柑普茶企某例
活动 1 编写网店的策划方案
活动 2 依据网店的策划方案进行PC端的网店布局
任务2 手机端装修例
活动装修店铺首页
参考文献

FAQ

Can someone with zero background who has never learned design software keep up with this book?

This book explains decoration operations through examples and advances step by step through project modules, making it suitable for zero-background readers to follow along. However, store image and product detail page design involve basic design tool operations. It is recommended to practice on a computer while reading. If you encounter unfamiliar software functions, first fill in the basic operations and then return to the book's workflow; learning will be smoother.

Are the Taobao back-end operations in the book consistent with the current platform interface?

This book is written against the background of Taobao online store decoration. The platform back-end interface and rules will change over time, and specific button locations may differ from the current version. When reading, focus on understanding the decoration workflow, page structure, and design methods. For operations, rely on the current actual Taobao back-end interface, and treat the book's steps as a methodological framework rather than a fixed path.

Is this book suitable for use as a school course textbook?

This book is written by frontline teachers who teach the course “Online Store Decoration” and is organized into seven project modules, from store opening, store images, homepage, video, and product detail pages to mobile end and a comprehensive case. Its structure is complete, making it suitable as a textbook for e-commerce or visual design related courses, and convenient for teachers to divide into lesson tasks for teaching and practice.

After finishing the book, can I independently complete the decoration of a Taobao store?

This book covers the main stages of opening a store, store image design, homepage decoration, video production, product detail page design and production, and mobile-end decoration, and includes a comprehensive case that links the workflow together. After earnestly following the module exercises, readers should be able to independently complete basic store decoration. However, proficiency also depends on the amount of hands-on practice and mastery of design tools. It is recommended to practice repeatedly with your own store.

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About the author

张文彬 Author

Public information about Zhang Wenbin is limited, and his writing direction can currently be understood only from the four works held in the library. His writings focus on two main areas, management and education, covering practical topics such as industrial investment promotion and productivity upgrading, as well as teaching reform in vocational education, especially secondary vocational e-commerce programs. In "New Investment Promotion: Building New Quality Productive Forces through Industrial Generative Investment Promotion" and "Leap: The Path of High-End Enterprise Upgrading to Build New Quality Productive Forces," he discusses industrial generative investment promotion and high-end enterprise upgrading, showing concern for current issues of economic transformation. "Online Store Decoration (2nd Edition)" leans toward practical e-commerce skills, while "Industry-Education Integration Studio Classroom: Practice and Exploration of Teaching Reform in Secondary Vocational E-commerce" records his thinking on industry-education integration and classroom reform. Overall, his writing combines theoretical discussion with practical operation and addresses management practitioners as well as vocational education teachers and students.

林敏 Author

Lin Min is an author about whom limited public information is available. The library currently holds only one work by this author, namely E-commerce Store Decoration (2nd Edition). Judging from the title, Lin Min's writing focuses on the practical field of e-commerce and online store operations, with particular attention to the specific area of store visual presentation and page decoration. The fact that the book appears as a "2nd Edition" indicates that its content was revised or updated from an earlier version to keep pace with changes in online store platform rules and decoration tools. Works of this kind are generally aimed at readers who plan to open a store or wish to improve their store's image; they are highly operational and reference-oriented, emphasizing steps and methods that can be followed directly rather than theoretical discussion. Because information on the author's nationality, dates of birth and death, educational background, and professional positions is unavailable, a full picture of the author's personal experience and writing career cannot be established. Based only on the existing work, it can be said that Lin Min's writing stays close to practical business needs, serves the specialized topic of online store decoration, and offers reference value to beginner readers.

郑俊海 Author

Public information about Zheng Junhai is currently limited; the only known work by this author is Shop Decoration (2nd Edition). Judging from the title and edition information, the book is a practical guide in the field of e-commerce and online store operation, focusing on the specific task of decorating an online shop and intended for readers who design store visuals themselves or improve product presentation. The existence of a second edition suggests that the first edition found a readership and that the author revised and updated the content accordingly. Based on the available information, Zheng Junhai's writing tends toward the hands-on and practical, addressing concrete skills in running an online store rather than theoretical discussion. Because no clear record of the author's life, professional background, or field has been found, a complete picture of the author's work cannot yet be drawn, and only a limited assessment based on this single title is possible.

Peng Yanjuan Author · China

Peng Yanjuan is a teacher at Jiujiang Vocational and Technical School in Nanhai District, Foshan, and has long been involved in compiling textbooks for e-commerce programs at secondary vocational schools. Her work focuses on online store graphic design and store decoration. She has co-authored textbooks including Online Store Graphic Design (2nd Edition), Online Store Decoration (2nd Edition), and Practical Tasks for Online Store Graphic Design, with three titles recorded in the library, commonly classified under management. Her textbook writing emphasizes instructional design and practical training around typical tasks in online store graphic design positions, translating real job requirements into classroom-ready learning tasks and balancing skills training with teaching practicality. Public information about her personal life, educational background, and career history is limited; what can be confirmed is her sustained involvement in and contributions to vocational e-commerce textbook development.

刘孙敏 Author

Liu Sunmin: publicly available information is limited, and only one work by this author, Online Store Decoration (2nd Edition), is currently known. The book focuses on visual design and store decoration for online shops and is aimed at readers who manage their own online stores. It covers practical matters such as page layout, image processing, and store presentation, making it a practical guide in the areas of e-commerce operations and design. This work suggests that the author attends to visual presentation and hands-on techniques in the online retail context, with writing that favors clear steps and practical application rather than theoretical exposition. The existence of a second edition indicates continuing demand among similar readers and that the content has been revised to better match changes in platform tools and methods of operation. Because no reliable records of the author's education, professional experience, or institutional affiliation have been found, this introduction is based only on the work information in the database and the book's subject matter, and no further inferences are made about the author's personal life. Readers may regard the book as an introductory and reference work on online store decoration.