Online Store Decoration
Tags
Summary
This book uses fictional characters as a narrative thread and organizes teaching in a "project → task → activity" format, with 7 projects and 16 tasks.
Centered on the design of two online stores—"Le Xiang Office Supplies Flagship Store" and "Yi Gou Daily Necessities Flagship Store"—the book covers knowledge and skills ranging from pre-design preparation, the design and production of store logos, store banners, navigation, posters, product main images, and product detail pages, to store publishing.
Editor's review
Who it's for
A good fit for
- Students majoring in e-commerce, visual communication, and related fields at vocational colleges, using it for course practical training
- Online store owners who have just opened a store and need to complete store logo, store banner, and detail page design themselves
- Junior designers or operations staff who want to systematically sort out the online store visual design process
- Trainees at e-commerce training institutions who need to practice software operations step by step according to the tasks
Not a good fit for
- Senior designers with years of experience seeking advanced visual creativity and brand strategy
- Readers who only want to learn about e-commerce operations and promotion and are not interested in design and production
- Pure theory readers who are unfamiliar with basic design software and unwilling to practice hands-on in parallel
Reading tips
- Prepare a computer with commonly used design software installed, read and practice in project order, and complete each task before moving on to the next.
- First read through the pre-design preparation section to clarify size specifications and material requirements, then start designing the store logo and store banner.
- Use the two sample stores as templates, replace them with your own products and copy, and form a usable set of store visuals.
- After completion, check against the design rules of the e-commerce platform you use and note the dimensions, formats, and other aspects that need adjustment.
About the publisher
Chongqing University Press is a comprehensive university press whose publishing areas span social and cultural studies, industrial technology, finance and economics, medicine, social psychology, and theory. Judging from its catalog, the press publishes both academic works and popular science titles. Representative books include E. H. Gombrich's Shadows: The Depiction of Cast Shadows in Western Art, Magnesium-Based Hydrogen Storage Materials by Pan Fusheng et al., Research on China's Regional Spatial Development Models by Sun Jiuwen, and titles from the Gynecologic Oncology Committee of the Chinese Anti-Cancer Association, such as the Guidelines for Diagnosis and Treatment of Common Gynecologic Malignancies in China (2019) and Bipolar Disorder: What You and Your Family Need to Know. Its authors work in art history, materials science, regional economics, clinical medicine, and social research methods. Public information is limited, but its publishing profile combines academic translation, industrial technology, and practical medical guides.
Contents
- 版权信息
- 前言
- 项目一 网店装修前的准备工作
- ［任务一］ 申请店铺
- ［任务二］ 初识网店装修
- ［任务三］ 确定网店风格及配色
- ［任务四］ 使用网店模板
- 项目二 店标和店招的设计与制作
- ［任务一］ 设计与制作店标
- ［任务二］ 设计与制作店招
- 项目三 导航的设计与制作
- ［任务一］ 设计导航
- ［任务二］ 制作导航
- 项目四 海报的设计与制作
- ［任务一］ 设计海报
- ［任务二］ 制作海报
- 项目五 商品主图的设计与制作
- ［任务一］ 设计商品主图
- ［任务二］ 制作商品主图
- 项目六 商品详情页的设计与制作
- ［任务一］ 设计商品详情页
- ［任务二］ 制作商品详情页
- 项目七 网店发布
- ［任务一］ 发布“乐享办公用品旗舰店”
- ［任务二］ 网店运营数据分析
FAQ
I have no design background. Can I keep up with this book?
Can the cases in the book be directly applied to my own online store?
After finishing the book, can I independently complete the design of an online store?
Comments
Find this book
This site is an index: you start “Search all sources” in your browser, and the entries it lists all point to third-party sites; please judge their availability yourself.
About the author
Luo Ying is a Chinese book author about whom limited public information is available. Her nationality, dates of birth and death, education, and professional background cannot be confirmed at present, and no authoritative source has disclosed an English name for her. Two of her works are included in the collection: Online Shop Decoration and its second edition. They fall within the general field of computer science, focusing specifically on visual design and page decoration for online shops. Judging from the titles, the author attends to practical matters such as page layout, graphic treatment, and decoration procedures for online stores, with an emphasis on hands-on, applied content aimed at e-commerce practitioners and beginners who wish to decorate their own shops. The appearance of a second edition suggests that the first was received favorably and that the content has been revised and updated. Given the scarcity of available information, any assessment of her writing style and influence must rest on these existing works, and further background awaits additional sources.
Ren Xiaoqiong: currently, publicly available information is limited, and details such as nationality, dates of birth and death, education, and professional experience cannot be confirmed. Judging from the works held in the collection, Ren Xiaoqiong's writing focuses on the practical field of online shop operation and store decoration. The two works currently available are Online Shop Decoration and its second edition, both centering on the visual presentation and page design of online stores, and commonly classified under general computer topics. This kind of subject matter addresses actual needs in opening and running a shop, emphasizing practicality and ease of use; the content generally involves store page layout, image processing, and the use of decoration tools, making it a technical application reading aimed at beginners. The appearance of a second edition indicates that the first edition found a certain readership, and the author accordingly updated and refined the content. Overall, Ren Xiaoqiong is an author writing on the practicalities of online shop decoration, with works that tend toward the instructional and tool-oriented, suitable for readers who wish to manage their own store pages; beyond this, the author's personal background and full body of work await further public information.
Chai Yu'e is an author about whom relatively limited public information is available; what can be confirmed is that she writes practical computer-related books. Two of her titles are included in the collection: Online Store Decoration and its second edition, both falling under the general category of computer books and dealing with visual design and page building for online shops. Judging from her subject matter, Chai Yu'e focuses on practical aspects of storefront decoration—page layout, image processing, template use, and decoration operations—aimed at shop owners and beginners who want to beautify their own stores, and her writing style tends toward clear, step-by-step instruction close to actual practice. The appearance of a second edition suggests that the first was carried forward and revised for a certain readership, and that the author keeps up with changes in platform tools and software versions. Overall, Chai Yu'e is a technical author writing on the specialized practical skill of online store decoration, and her books offer fairly direct operational guidance for readers new to e-commerce.
Li Ximei is an author about whom little public information is available; only one work by this name can currently be identified, namely Online Store Decoration. Judging from the title, the book deals with the visual presentation and page layout of online shops, placing it within the practical side of e-commerce operations and addressing shop owners or practitioners who manage their own storefront images. Because reliable information on the author's life, education, and professional background is lacking, it is difficult to determine whether the writing draws on specific industry experience, and it would be inappropriate to speculate further about the author's identity. On the basis of the available material, Li Ximei's writing tends toward the operational and the practical, focusing on presenting concrete methods of decoration to readers rather than elaborating theoretical points. Works of this kind generally serve introductory and self-study purposes, helping readers get started quickly. Overall, Li Ximei currently comes to readers' attention through a single practical work, and the scope of its influence as well as the author's future writing remain to be shown by more public information.
