Opening an Online Store (3rd Edition)
Tags
Summary
Editor's review
Who it's for
A good fit for
- Vocational college e-commerce students who need to complete store-opening and operations training by project
- Beginners preparing to open an online store who want to systematically master the store-opening process
- Store owners who have opened an online store but operate it irregularly and need to shore up skills in photography, decoration, promotion, and more
- Students at e-commerce training institutions who need task-based, actionable teaching materials
Not a good fit for
- Readers hoping to study e-commerce platform algorithms or data models in depth; this book focuses on basic operational skills
- Readers who only want to understand e-commerce industry trends and do not plan to actually open or run a store; practical tasks make up a large proportion
- Readers with no basic computer or internet skills who are unwilling to practice hands-on; the learning threshold is relatively high
Reading tips
- Study in the order of the seven projects, and after each practical activity, perform it once in a simulated store.
- When learning product photography and enhancement, practice with products you plan to list and compare the before and after.
- Turn the promotion and online transaction service chapters into a daily operations checklist and refer to it regularly after opening.
- When studying in a group, divide tasks such as decoration, promotion, and customer service, then review each other's practical results.
About the publisher
Chongqing University Press is a comprehensive university press whose publishing areas span social and cultural studies, industrial technology, finance and economics, medicine, social psychology, and theory. Judging from its catalog, the press publishes both academic works and popular science titles. Representative books include E. H. Gombrich's Shadows: The Depiction of Cast Shadows in Western Art, Magnesium-Based Hydrogen Storage Materials by Pan Fusheng et al., Research on China's Regional Spatial Development Models by Sun Jiuwen, and titles from the Gynecologic Oncology Committee of the Chinese Anti-Cancer Association, such as the Guidelines for Diagnosis and Treatment of Common Gynecologic Malignancies in China (2019) and Bipolar Disorder: What You and Your Family Need to Know. Its authors work in art history, materials science, regional economics, clinical medicine, and social research methods. Public information is limited, but its publishing profile combines academic translation, industrial technology, and practical medical guides.
Contents
- 版权信息
- 内容提要
- 编写人员名单
- 前言 （第3版）
- 项目1 筹划网店
- 任务1 做好消费者分析和市场定位
- 任务2 确定商品和寻找货源
- 任务3 熟悉平台规则
- 项目2 开通网店
- 任务1 撰写网店策划书
- 任务2 选择开店平台
- 任务3 做好开店前准备
- 任务4 开通网店
- 项目3 拍摄并美化商品图片
- 任务1 拍摄商品图片
- 任务2 美化商品图片
- 任务3 管理图片空间
- 项目4 装修网店
- 任务1 确定首页风格和设计店标
- 任务2 管理产品分类
- 任务3 装修美化店铺
- 任务4 设计商品描述模板
- 项目5 推广网店和商品
- 任务1 发布商品
- 任务2 制定商品推广策略
- 任务3 设置站内推广
- 任务4 设置站外推广
- 项目6 管理在线交易与服务
- 任务1 管理在线商品
- 任务2 提供客户服务
- 任务3 处理交易订单
- 项目7 配送商品
- 任务1 打包商品
- 任务2 配送商品
- 任务3 管理物流
- 参考文献
FAQ
Can someone with no store-opening experience keep up with the practical activities in the book?
Which e-commerce platform's store-opening method does this book teach?
Do all 61 practical activities need to be completed?
After finishing, can I independently open an online store?
Comments
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About the author
Ouyang Jun: publicly available information about this author is currently limited, and basic details such as identity, nationality, and dates of birth and death have not been clearly recorded and remain to be verified. Judging from the work held in the collection, Ouyang Jun is the author of Online Store Opening (3rd Edition), a book focused on the practical aspects of e-commerce and online entrepreneurship. Centered on the theme of opening an online store, the book addresses ordinary readers who wish to run a shop through online platforms, and its content emphasizes introductory steps and practical procedures, making it a typical hands-on guide. Given the limited materials available, the author's other works, professional background, and writing style cannot yet be fully assessed; nevertheless, this book offers fairly concrete operational reference on the specific subject of online store management, helping beginners understand the basic process and points to note when opening a shop.
Qiu Xubo is an author about whom little public information is available. What can be confirmed centers on a single practical book intended for a general readership, titled Opening an Online Store (3rd Edition). Judging from the title and edition, the book falls into the category of introductory e-commerce and online shop operation guides, likely covering the process of setting up a store, choosing a platform, and day-to-day management, with revised editions issued to keep pace with changes in online retail. The author's approach in this subject is oriented toward ordinary readers, emphasizing practical steps and summarized experience, and written in plain, useful language for people hoping to start a small business or run a side venture through online platforms. Beyond this book, no reliable record of the author's background, career, or other works is available, so a fuller assessment must await further public information.
