Management (15th Edition)

This is the Chinese translation of the 15th edition of the classic management textbook co-authored by Robbins and Coulter, part of the Renmin University of China Press "Business Administration Classics Translation Series." It is translated from the 15th edition of the original published by Pearson Education, with Professor Liu Gang of the Renmin University of China Business School leading the translation. The book follows the four major functions of management—planning, organizing, leading, and controlling—as its main thread, and is divided into six parts: Introduction to Management (including an additional module on the history of management), Fundamentals of Managing in the Modern Workplace, Planning, Organizing, Leading, and Controlling, totaling 18 chapters, plus additional modules on planning and control techniques and operations management, systematically covering the main concepts, theoretical frameworks, and practical issues of management. The 15th edition makes substantial updates in structure and content: each chapter opens with a new "Employability Skills Matrix" focusing on five key workplace skills—critical thinking, communication, collaboration, knowledge application and analysis, and social responsibility; new features such as "Secrets of the Workplace," "This Is Your Career," and "Learning from Failure" bring abstract concepts into real work situations; the former additional module "Starting and Leading an Entrepreneurial Venture" is expanded into Chapter 10, and content on organizational structure design is consolidated into Chapter 11; new topics such as deglobalization, big data, artificial intelligence, and social media are also included. The book is equipped with numerous cases, features, and end-of-chapter exercises, balancing theoretical completeness with applied training, and is an introductory textbook widely used in undergraduate, graduate, and MBA teaching and corporate training.