Modern Practical Etiquette
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Summary
If you refine and improve yourself step by step according to what this book sets out, I believe that you—well-mannered, warmly welcomed in social interactions, and radiant in professional image—will make a brilliant entrance on the grand stage of life!
Editor's review
As an editor, I believe the book's greatest value lies in its balance between the "practical" and the "modern." It preserves the essence of Chinese etiquette culture while fully incorporating contemporary society, especially the new norms of the digital social era (such as online communication etiquette and virtual meeting etiquette). It does not stop at the surface level of "what to do" but explains in depth "why to do it," helping readers internalize the principles of etiquette so that they can respond appropriately in any situation instead of mechanically applying rules.
Compared with the many quick-fix etiquette books on the market, this book's academic grounding gives its content greater depth and credibility. It is suitable both as a reader for personal cultivation and as a supplementary textbook for students in related fields. Reading it can significantly enhance one's social awareness and interpersonal skills, making it an important reference for moving gracefully through complex social networks.
Who it's for
A good fit for
- Professionals seeking to systematically improve their personal cultivation and social skills
- Practitioners and learners in public relations, human resources, administrative management, and related fields
- Upper-year university students about to enter society or feeling confused about social interactions
- Business professionals who frequently attend formal occasions such as business and foreign-related events
Not a good fit for
- Readers looking for short, fragmented checklists of behavioral tips
- Readers interested only in the etiquette of one region or a very niche area (such as royal etiquette)
Reading tips
- Read Chapters 1 and 2 in full first to understand the core concepts and principles of etiquette, then choose later chapters for close reading according to your own needs
- As you read, reflect in light of your own work and life situations, and try applying the book's principles to recent real social situations
- The "Knowledge Links" and "Case Analysis" sections deserve careful study; they are key to connecting theory with practice
About the publisher
Chongqing University Press is a comprehensive university press whose publishing areas span social and cultural studies, industrial technology, finance and economics, medicine, social psychology, and theory. Judging from its catalog, the press publishes both academic works and popular science titles. Representative books include E. H. Gombrich's Shadows: The Depiction of Cast Shadows in Western Art, Magnesium-Based Hydrogen Storage Materials by Pan Fusheng et al., Research on China's Regional Spatial Development Models by Sun Jiuwen, and titles from the Gynecologic Oncology Committee of the Chinese Anti-Cancer Association, such as the Guidelines for Diagnosis and Treatment of Common Gynecologic Malignancies in China (2019) and Bipolar Disorder: What You and Your Family Need to Know. Its authors work in art history, materials science, regional economics, clinical medicine, and social research methods. Public information is limited, but its publishing profile combines academic translation, industrial technology, and practical medical guides.
Contents
- 版权信息
- 前言
- 第一篇 礼仪通识篇
- 第一章 认识礼仪 明确要义
- 第一节 历史发展
- 第二节 定义要素
- 第二章 原则作用 分类差异
- 第一节 原则作用
- 第二节 分类差异
- 第二篇 个人素养篇
- 第三章 精神饱满 自信大方
- 第一节 保持健康
- 第二节 平和心态
- 第四章 姿态端正 潇洒挺拔
- 第一节 站姿挺拔
- 第二节 坐姿稳直
- 第三节 走姿潇洒
- 第四节 蹲姿文雅
- 第五节 手势恰当
- 第五章 仪表整洁 服饰得体
- 第一节 讲究卫生
- 第二节 穿戴规范
- 第六章 表情亲切 面容宜人
- 第一节 笑容美好
- 第二节 善用眼神
- 第三节 面容清爽
- 第四节 发型得体
- 第七章 用语文明 谈吐不俗
- 第一节 文明用语
- 第二节 谈吐得当
- 第三节 善用电话
- 第八章 举手投足 温文尔雅
- 第一节 上下楼梯
- 第二节 进出电梯
- 第三节 出入房门
- 第四节 引领服务
- 第五节 握手鞠躬
- 第六节 递接物品
- 第七节 上下轿车
- 第八节 就餐品饮
- 第三篇 社会交往篇
- 第九章 三人为师 礼遇在先
- 第一节 校园礼仪
- 第二节 职场礼仪
- 第十章 尊老爱幼 和孝并重
- 第一节 家庭和谐
- 第二节 邻里和睦
- 第十一章 遵守公德 共创和谐
- 第一节 社会公德
- 第二节 公共礼仪
- 第十二章 时间空间 排序讲究
- 第一节 时空礼仪
- 第二节 次序礼仪
- 第十三章 招呼问候 暖人心头
- 第一节 礼貌称呼
- 第二节 主动致意
- 第三节 问候回应
- 第十四章 名片介绍 印象重要
- 第一节 名片礼仪
- 第二节 介绍礼仪
- 第十五章 迎来送往 主雅客勤
- 第一节 待客礼仪
- 第二节 做客礼仪
- 第三节 馈赠礼仪
- 第十六章 尊重习俗 礼尚往来
- 第一节 中国传统礼仪习俗
- 第二节 主要少数民族习俗
- 第三节 涉外礼仪原则习俗
- 第四篇 职业形象篇
- 第十七章 求职面试 成功展示
- 第一节 面试准备
- 第二节 面试技巧
- 第十八章 为人师表 亲切稳重
- 第一节 德高为师
- 第二节 身正为范
- 第三节 亲和大度
- 第四节 热情友善
- 第十九章 旅游服务 热情周到
- 第一节 宾客至上
- 第二节 热情好客
- 第三节 善解人意
- 第四节 办事周全
- 第二十章 商品销售 真诚细致
- 第一节 真诚自然
- 第二节 整洁大方
- 第三节 知人善言
- 第四节 耐心细致
- 第二十一章 办公人员 优雅干练
- 第一节 守时有序
- 第二节 优雅得体
- 第三节 沉稳端庄
- 第四节 敏捷干练
- 第二十二章 白衣天使 严谨体贴
- 第一节 崇高无私
- 第二节 一丝不苟
- 第三节 乐观稳重
- 第四节 体贴入微
- 参考文献
FAQ
Are the etiquette standards in this book too traditional or rigid?
Is this book suitable for someone with no background in etiquette at all?
What distinguishes this book from the author's other works or similar books?
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About the author
Public information about Chen Junqi is limited. Judging from the three works held in the library, the author's writing spans medicine and health education: A Handbook of Pain Management for Grassroots Doctors offers practical guidance on pain management for primary-care practitioners; Modern Practical Etiquette addresses etiquette norms in everyday and professional settings; and A Quick-Memorization Handbook of Acupuncture Meridian Points organizes knowledge of meridians and acupoints in a quick-reference form for easy study and consultation. These works are clearly utilitarian and practical, emphasizing clear organization and usability, and are suited to medical staff, exam candidates, and general readers alike. The subjects fall mainly into medicine, examinations, and health, showing that the author focuses on turning specialized knowledge into handbook-style materials that are easy to grasp.