Journalism

Name: Journalism
ISBN: 9787565717154

徐宝璜Communication University of China Press · ChinaOct 2023

4.0

Word count: 66K words
Chapters: 53
ISBN: 9787565717154

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Summary

The "Journalism and Communication Classics · Masters Series" was conceived to carry forward the work of earlier scholars who translated foreign classics of journalism and communication into Chinese, so as to provide, on a meaningful scale, essential material for our academic, intellectual, and professional elites to understand and draw on the finest achievements of journalism and communication at a time when these fields were flourishing in the West, enabling them to build further inquiry on the shoulders of predecessors and avoid inefficient solitary groping in the dark.

Editor's review

Written by Mr. Xu Baohuang, hailed as "the founding father of Chinese journalism studies," Journalism is the foundational work of indigenous Chinese journalism research. First published in 1919 and revised several times since, this edition is issued by Beijing Broadcasting Institute Press; its historical weight and scholarly value speak for themselves. The book systematically constructs a theoretical framework for journalism, covering the definition and functions of news, the nature of newspapers, the organization of editorial departments, and news gathering, writing, editing, commentary, distribution, and advertising—the entire chain of the journalistic enterprise. It is not only a summation of journalistic practice at the time but also a pioneering attempt to integrate Western journalistic ideas with the realities of Chinese society.

For contemporary readers, the value of reading Journalism far exceeds that of an ordinary textbook. It is a living history of journalistic thought, through which readers can clearly feel the pulse and ideals of modern Chinese journalism during its enlightenment period. Principles emphasized by Mr. Xu Baohuang—that "news must be factual" and that "opinions should proceed from the utmost impartiality"—remain core to journalistic ethics today. Although some specific practices in the book have changed with technological development, its profound discussion of the social functions of news and the professional cultivation of journalists still has power that transcends the ages. Reading this book helps practitioners and students return, amid a clamorous media environment, to the origins and original aspirations of journalism and understand the seriousness and public character of the profession. It is more like a mirror that reflects what the journalistic ideal looks like and reminds us of the gains and losses in our current practice.

Who it's for

A good fit for

University teachers, students, and researchers in journalism and communication, history, and related fields
Readers interested in the intellectual history of the Republic of China and China's modern cultural enlightenment movement
Frontline journalists seeking to deepen their professional understanding from historical origins
Any general reader who wishes to systematically understand the basic principles and ethical framework of journalism

Not a good fit for

Readers seeking the latest media technologies or practical guides to online communication operations
Readers expecting light reading primarily for entertainment and leisure

Reading tips

It is recommended to read the preface and introduction first to understand the book's background and historical status and to establish historical context
While reading, compare with the current state of journalism and consider which basic principles remain enduring and which specific forms have evolved
Focus on core chapters such as 'The Functions of the Newspaper' and 'The Essence of News' to understand the logic of its theoretical construction

About the publisher

Communication University of China Press China · Founded in 1985

Communication University of China Press focuses on broadcasting and hosting, journalism and communication, film and television arts, and media management, while also covering language and writing, applied psychology, social sciences, and exam preparation books. Representative titles in the library include Research Methods in Communication (2nd Edition), Communication and Society: Political Economy and Cultural Analysis, Empire and Communication, and The Structure and Function of Social Communication, as well as The Network State: Telecommunications as Institutional Legacy, Models of Mental Disorder: Critical Reflections of a Psychiatry Professor, and News and Public Opinion: Selected Papers of Robert E. Park. Its author resources include Richard R. John, Peter Taylor, Ke Huixin, Jin Gengxing, Sun Li, Zhang Tian, Qiu Jianyin, and Wu Yanru, combining translated classics in communication studies with original Chinese research.

版权信息
总序
序
第一章新闻学之性质与重要
第二章新闻纸之职务
第三章新闻之定义
第四章新闻之精采
第五章新闻之价值
第六章新闻之采集
第一节新闻之分类
第二节新闻之略示
第三节采集之方法
第四节新闻之来源
第五节因人访问与因事访问
第六节因人访问之法
第七节因事访问之例
第八节因事访问之法
第九节报告集会之法
第十节电话采集之法
第十一节发展新闻之法
第十二节特别新闻之采集
第十三节访员应守之金科玉律
第十四节访员之资格
第十五节通信员与其通信法
第十六节通信社之通信
第十七节机关与私人之通信
第七章新闻之编辑
第一节编辑之根本义
第二节新闻之格式
第三节关于访稿应注意之点
第四节新旧编辑法实际之比较
第八章新闻之题目
第一节题目之目的
第二节题目之分类
第三节造题时应注意之点
第九章新闻纸之社论
第十章新闻纸之广告
第十一章新闻社之组织
第一节编辑部
第二节营业部
第三节印刷部
第四节审理部
第十二章新闻社之设备
第十三章新闻纸之销路
第十四章通信社之组织
第一节新闻通信社之组织
第二节他种通信社之组织
附录
新闻纸之性质与价值
新闻纸与社会之需要
新闻事业之将来
新闻学刊全集序言
徐伯轩先生行状

FAQ

This book was published long ago. Is it still useful for studying journalism today?

It is highly valuable. The book lays the basic concepts and ethical framework of Chinese journalism, and its core ideas—such as truthfulness, fairness, and public service in news—are cornerstones that transcend the times. Studying it helps readers understand the essence and original aspirations of the journalistic profession, rather than specific outdated operating techniques.

Who was Xu Baohuang? Why is his book so important?

Xu Baohuang was the first Chinese scholar to systematically study journalism in the West. After returning to China, he offered journalism courses at Peking University and wrote this book. It is the first theoretical monograph on journalism written by a Chinese person, marking the beginning of journalism as an independent discipline in China; hence its pioneering historical status.

How difficult is this book to read?

The language mixes classical and vernacular Chinese and bears the characteristics of writings from the Republic of China period, so it may take some getting used to at first. However, its argumentation is clear and its structure rigorous. With a little patience and an interest in the historical background, understanding the core content poses no major obstacle.

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About the author

徐宝璜 Author

Xu Baohuang was an important figure in the early development of journalism education and research in China. Due to limited publicly available information, details such as his dates of birth and death and nationality are not clearly recorded in the database; what can be confirmed is that two of his works are included, namely Xu Baohuang on Journalism and Journalism, commonly classified under language and writing. Both works take journalism as their subject, covering basic concepts of news, interviewing and writing, editing practice, and the fundamental norms of the press, reflecting the textbook-oriented and systematic style of early Chinese journalism studies. Xu Baohuang's writing emphasizes clear exposition and conceptual definition, making it suitable for classroom teaching and introductory reading. His work played a pioneering role in moving journalism from scattered experience toward a systematic discipline and provides valuable textual evidence for understanding the early form of journalism studies in China.