New Cultural Creativity

Name: New Cultural Creativity
ISBN: 9787121398193

巩强Publishing House of Electronics Industry · ChinaNov 2020

3.2

Word count: 117K words
Chapters: 33
ISBN: 9787121398193

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Summary

This book sets out to explore the essence of "new cultural creativity," clarify the scientific path by which cultural resources become cultural assets, and combine the "cultural creative industries" with "IP operation methodology." Through a wealth of intriguing and original cases, it analyzes new cultural creativity in practice, aiming to reach beyond the usual readership and create a popular, accessible book on the cultural industries that serves both professional readers and readers across the social sciences. No one can hold back the tide of new cultural creativity in the digital age; to understand it is to understand the changes in our era's ways of life and values. This is not an academic theoretical narrative but a series of business cases that illuminate the issues we care about today, seeking sparks of insight in new cultural creativity practices from around the world and hoping to prompt readers' ongoing reflection.

Editor's review

This book breaks “new cultural creativity” down into two actionable questions: how cultural resources become cultural assets, and how the cultural creative industry can be combined with IP operation methodologies. Rather than adopting an academic theoretical narrative, the author uses a wealth of business cases as the skeleton, distilling transferable operational ideas from global new cultural creativity practices, so that readers understand concepts within specific contexts rather than memorizing definitions. The writing style caters to both professional readers and general social science readers; the cases are interesting and original, and the narration is brisk, making it suitable as an introductory read for understanding the cultural industry in the digital age. Its highlight lies in restoring “new cultural creativity” from a slogan to a path: resource identification, asset transformation, IP operation, and value amplification. While reading, you might compare your own familiar cultural creative projects against the cases to test whether the methods hold; you can also use the book's cases as discussion material for small case reviews within your team. For those who want to understand changes in contemporary lifestyles and values, this book provides a channel into cultural observation through business cases.

Who it's for

A good fit for

Cultural creative industry practitioners who need to understand the path from cultural resources to cultural assets
IP operation and brand planning personnel who want to distill transferable methods from cases
General social science readers who wish to understand new cultural creativity and contemporary lifestyle changes in an accessible way
University students in cultural industry-related courses who need case-based supplementary reading

Not a good fit for

Researchers seeking rigorous academic theoretical frameworks and systematic literature reviews
Readers hoping to obtain specific operational templates and step-by-step checklists
Readers uninterested in business case narratives who prefer purely theoretical exposition

Reading tips

First read the chapters clarifying the essence of new cultural creativity and the path from resources to assets, then move on to the case sections.
For each case, write down its key IP operation actions in one sentence for easy cross-comparison.
Read in comparison with your own familiar cultural creative projects, marking what can be borrowed and what cannot be copied directly.
After finishing, select one case for a team review to discuss the applicability of the methods in the local context.

About the publisher

Publishing House of Electronics Industry China · Founded in 1982

The Publishing House of Electronics Industry is a comprehensive publisher distinguished by its focus on electronic information and related fields. Judging from the more than 3,000 titles in its catalogue, its publishing covers programming and design, artificial intelligence, computer science, finance and economics, photography, and social sciences, attending both to cutting-edge technology and to general readers. Representative titles include Factor Investing: Methods and Practice, x86 Assembly Language: From Real Mode to Protected Mode, The RISC-V Reader, Artificial Intelligence: Speech Recognition, Understanding and Practice, Phased Array Radar Technology, Radar Target Characteristics, and 100 Go Mistakes and How to Avoid Them, most of which centre on technical methods and engineering practice. Its authors include Shi Chuan, Li Zhong, Wang Xiaobo, David Patterson, Andrew Waterman, and Yu Zihao, among others from China and abroad. Owing to limited public information, no further publishing features are elaborated here.

版权信息
推荐序一跨越新文创时代的“专业鸿沟”，构建数字文化生态圈
推荐序二新文创经济的时代特征与发展趋势
绪论新文创：“解码”数字化时代的文化资本进化论
PART I 新文创浪潮
第一章 1950年以来的文化产业浪潮
第二章 21世纪的全球文化生产与消费
第三章数字化时代的新文创
PART II 理解新文创
第四章重构新文创认知边际
第五章新文创造物逻辑
第六章新文创价值链
PART III 探索中国新文创
第七章中国符号：时代流变中的持续进化
第八章时代故事：人非由故事不能抵达纵深
第九章全球表达：跨越不同文化之间的鸿沟
第十章弥合共生：新文创系统化运营范式
第十一章 ESG：数字化时代的社会责任
PART IV 新文创跨界生存指南
第十二章颜值正义：从感官体验到意义设计
第十三章内容连接：文化代码的情感共鸣
第十四章社交分享：通过用户连接更多用户
第十五章互动共创：寻找数字化时代的供养人
第十六章场景探索：用沉浸式体验为用户造梦
第十七章超级生态：跨越IP的生命周期
PART V 新文创商业观察
第十八章数字化时代的非物质文化遗产
第十九章变局之年的电子竞技
第二十章未来游戏产业竞争的三大核心战场
第二十一章跨次元生意如何使商业价值最大化？
第二十二章后疫情时代的数字阅读
第二十三章进击的数字音娱全声态
后记新文创的变与不变

FAQ

Is this book an academic theoretical work?

No. The material explicitly states that this book is not an academic theoretical narrative, but rather tells the practice of new cultural creativity through a series of business cases, attempting to cater to both professional readers and general social science readers. It is closer to a popular reading in the cultural industry, suitable for gaining inspiration from cases rather than serving as a literature foundation for theoretical research.

Where do the cases in the book mainly come from?

According to the material, the book seeks cases from new cultural creativity practices around the world, using a large number of interesting and original business cases to analyze new cultural creativity operations. Specific case details should be based on the book's content; readers can expect to see cross-regional cultural creative and IP operation practices and distill transferable ideas from them.

Can I directly learn to do IP operations after reading this book?

The book combines the cultural creative industry with IP operation methodologies, analyzing operational ideas through cases, which can help readers build analytical frameworks and judgment. But it is not an operation manual and does not provide step templates. To implement the ideas in the book, you still need to conduct case reviews with your own projects and supplement specific tools and methods in practice.

Why is it said that understanding new cultural creativity is understanding contemporary life?

The material points out that the trend of new cultural creativity in the digital age is unstoppable, and understanding new cultural creativity is understanding the changes in our era's lifestyles and values. This book enters cultural observation from business cases, allowing readers to see how cultural resources enter daily consumption and dissemination, thereby reflecting on the cultural environment and value orientations they are in.

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About the author

巩强 Author · China

Gong Qiang is a Chinese author about whom very limited public information is available. The library currently holds one work by this author, New Cultural and Creative Products, which is classified under culture. This work suggests that Gong Qiang focuses on creative practice and industrial development in the cultural field, discussing the theme of "new cultural and creative" products and the combination of cultural content with creative expression. Because more verifiable biographical material is lacking, details such as education, professional experience and research focus cannot be confirmed, and no speculation is offered here. On the basis of the available information, Gong Qiang's writing addresses cultural topics and appears to combine practical observation with conceptual clarification, making it a reference for readers interested in cultural creativity. Only one work has been identified so far, which is not enough to show a full writing trajectory; further material could shed more light on the author's work and influence.