The Art of Conquering the Mind
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Summary
Editor's review
In content, the book systematically sorts out the psychological laws of interpersonal interaction, covering levels from self-awareness and emotion management to how to discern others' needs, build trust, and persuade effectively. The core question it seeks to answer is: how, on the premise of mutual respect, to communicate and collaborate more effectively and achieve win-win outcomes. It does not offer instant "script templates" but guides readers to understand the psychological logic behind behavior, thereby fundamentally improving interpersonal sensitivity and communication effectiveness.
Its reading value lies in that it breaks out of the rut of simple techniques and puts the emphasis on the "way" rather than the "technique." For readers who hope to improve interpersonal relationships, enhance leadership, or strengthen sales communication skills, the book offers a framework for deep thinking and practice. It reminds us that true "attacking the heart" lies in empathy and understanding, not calculation and control. The style is plain, the examples are close to life, and the threshold of psychological knowledge is lowered, making the book more readable and applicable.
Who it's for
A good fit for
- Working professionals who want to systematically improve their communication skills and interpersonal sensitivity
- Readers in sales, management, consulting, and other professions requiring deep interaction
- Enthusiasts interested in applied psychology who want to understand the motives behind behavior
- Individuals seeking more effective ways to communicate in teamwork or intimate relationships
Not a good fit for
- Readers expecting specific scripts or routines for quickly manipulating others
- Readers impatient with theoretical frameworks and principle analysis who seek only immediate techniques
Reading tips
- Read chapter by chapter and reflect on your own experience after each chapter
- Try applying the book's analytical frameworks in one or two real scenarios and observe the results
- Read with critical thinking and absorb the useful parts in light of your own values
About the publisher
New World Press is a comprehensive publisher whose list spans documentary literature, popular science, military studies, literary appreciation, social sciences and essays. Its titles reflect a broad editorial vision: documentary works such as Unbroken: A World War II Story of Survival, Resilience, and Redemption and A Civil Action; classic translations including On the Origin of Species and On War; and literary works such as Six Records of a Floating Life and Wu Guanzhong's selected essays on beauty and painting. Its authors include Laura Hillenbrand, Charles Darwin, Carl von Clausewitz, Shen Fu and Daniel Everett, showing a balance between translated and original works. Publicly available information on its fuller publishing profile and features is limited.
Contents
- 版权信息
- 前言
- 第一章 思维定势：别让惯性左右你
- 别做惯性的傀儡
- 见怪不怪、常见不疑
- 昂贵等于优质？
- 勇敢地击碎“路径依赖”
- 本能不经强化也会消失
- 挣脱自己的思维限制
- 第二章 知觉对比：事物不变，变的只是认知
- 一杯时冷时热的水
- 这样借钱最省事
- 如何谈判最有效？
- 一开始就告诉对方最坏的情况
- “折中选项”背后的秘密
- 为什么邻居的草坪更绿
- 第三章 从众效应：毛毛虫为什么会饿死？
- 以多数人的意见为准则
- 人们最容易受谁的影响？
- 无法拒绝的“社会常态”
- 也许你和毛毛虫一样
- 投资中的陷阱
- 别做最大的笨蛋
- 第四章 威慑策略：不战而屈人之兵
- 空城计的诡计
- 怕什么就给他来什么
- 借题发挥、虚张声势
- 有时“无声”胜“有声”
- 陌生环境带来的心理压力
- 别一味的放大困难
- 第五章 权威效应：说什么不重要，关键要看是谁说的
- 麦哲伦成功的秘密
- 谎言有时很有效
- 你只需塑造权威的表象
- 权威不是“上帝”
- 第六章 互惠心理：悄悄产生的负债感
- 吃亏为什么是福？
- 让人感到意外的薄荷糖
- 悄悄产生的负债感
- 看到的都是自己
- 第七章 竞争效应：互相牵制的螃蟹
- 每个人都有“红眼病”
- 二桃杀三士
- 互相牵制的螃蟹
- 坐收渔翁之利
- 假如没有竞争，老虎也会失去霸气
- 巧妙利用他人的嫉妒
- 第八章 心理暗示：现象背后的真相
- 心理暗示之谜
- 运用心灵的力量
- 暗示愈含蓄，效果愈好
- 环境也会“暗示”你
- 别被“心理暗示”所骗
- 第九章 趋合心理：人们总喜欢办事有始有终
- 人们总喜欢有始有终
- 别做悲哀的“99族”
- 消费积分的妙用
- 聪明的犹太人
- 第十章 外在理由：不给钱了谁还给你喊
- 不给钱了谁还给你喊
- “人来疯”也未必是坏事
- 有双眼睛在看你
- 第十一章 短缺效应：机会越少，价值越大
- 人为制造的短缺
- 一文不值与重金难求
- 可口可乐的尴尬
- 什么是损失厌恶？
- 限量购买的威力
- 干涉越多相爱越深
- 第十二章 参与定律：这到底是谁的决定？
- 这到底是谁的决定？
- 这事与我有关吗？
- 让别人玩你发的牌
- 位置选择的玄机
- 第十三章 喜欢原则：士为知己者死，女为悦己者容
- 人们愿意为他们喜欢的人做事
- 投其所好的效果
- 为什么要起个好名字？
- 人人爱听奉承话
- 人们喜欢与自己相似的人
- 熟悉的就是好的
- 第十四章 沉锚效应：第一信息的力量
- 第一信息的力量
- 主动承认小缺点
- 知识分子=白面书生？
- 不要被光环欺骗了双眼
- 第十五章 承诺与一致：生活中怎样“得寸进尺”
- 人们会调整态度以和行为保持一致
- 得寸为什么能进尺？
- 为了不担虚名
- 承诺好，公开的承诺更好
- 写在纸上的东西有神奇的力量
FAQ
Does this book teach people how to scheme against others?
Is the content too theoretical to apply?
Is it suitable for readers with no psychology background at all?
Comments
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About the author
Xin Yi is a Chinese author about whom little public information is available; the library holds six of his works. Judging from the existing titles, his writing centers on the intersection of sales, management, and social psychology. He has produced practical sales-oriented books such as Sales Psychology and The Sales Techniques I Most Want to Learn, as well as titles focused on applied psychology and personal capability, including The Art of Winning Hearts, The Mind-Reading Book: Psychology and Capability Building Series (a four-volume set), Psychology and Influence, and Psychological Tactics in Everyday Life. His books tend to translate psychological concepts into communication, persuasion, interpersonal judgment, and daily situations, in an accessible and practical style aimed at general readers who wish to use psychological knowledge to improve their work and lives. Beyond his name and works, no reliable records of his background, education, or professional identity are available, and speculation is inappropriate.
