Broadcasting and Hosting

Name: Broadcasting and Hosting
ISBN: 9787301158814

黄碧云 / 雎凌Peking University Press · ChinaAug 2025

3.6

Word count: 155K words
Chapters: 19
ISBN: 9787301158814

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Summary

Through staged thematic training modules and repeated practice, the experimental textbook Broadcasting and Hosting is designed to improve students' Mandarin pronunciation, strengthen their spoken expression, cultivate their thinking skills and live program hosting abilities, and help them acquire the basic competencies for broadcast hosting work. The textbook is divided into two parts. Part One, "Basic Broadcasting Skills: Teaching Training and Experiments," comprises two units, "Standard Mandarin Pronunciation Training and Experiments" and "Language Expression Training and Experiments for Announcers and Hosts." Through staged training, it improves students' Mandarin pronunciation and develops their spoken expression; periodic pronunciation tests are included to assess learning outcomes at different stages. Part Two, "Hosting Competence Training and Experiments," comprises two units, "Thinking Training and Experiments for Hosts" and "Program Hosting Training and Experiments," offering a large number of practical exercises and experiments that allow students to develop thinking and hosting skills through continuous practice. The textbook can serve as an experimental coursebook for information-communication-related majors—educational technology, journalism, communication studies, advertising, radio and television journalism, and photography—and as a reference for educational technology practitioners and media professionals.

Editor's review

This experimental textbook stands out for turning "teaching" into "practice," using staged thematic training across four areas: Mandarin pronunciation standards, language expression, thinking training, and program hosting. Each unit includes hands-on experimental components and periodic pronunciation tests, making it easy for instructors to assess progress and for students to self-check. For information-communication-related majors, it fills the gap between classroom instruction and hands-on operation: rather than having students memorize broadcasting theory, it uses repeated practice to improve pronunciation, spoken expression, and live hosting skills. The training design is clearly structured, progressing from basic pronunciation correction to host thinking development, making it suitable as a one-semester lab manual and convenient for media professionals to practice by topic on their own. Readers are advised to record and listen back, using the book's tests as self-assessment checkpoints for better results.

Who it's for

A good fit for

Undergraduates in information communication, educational technology, journalism and communication, and related majors who need an experimental textbook
Beginning learners preparing for work related to broadcasting, hosting, or spoken expression
Students who want to systematically correct their Mandarin pronunciation and improve expression skills
Instructors of broadcasting and hosting courses who need classroom training materials and assessment plans

Not a good fit for

Academic readers seeking in-depth study of broadcasting theory or media culture research
Experienced hosts looking to break through to a more advanced style
General readers who only want a casual overview of the broadcasting industry and are unwilling to practice

Reading tips

Follow the book's chapter order: complete pronunciation-standard training first, then move on to expression and hosting training; avoid skipping steps.
Record audio or video for each training session, listen back against the book's requirements, and use the periodic pronunciation tests to check progress.
Combine the thinking-training and program-hosting units with real-world scenarios, such as mock hosting segments, to strengthen live improvisation.
When used as a course textbook, divide the units across weekly class hours, alternating training and testing.

About the publisher

Peking University Press China · Founded in 1979

Peking University Press is a comprehensive university press whose publishing areas cover classical literature, popular science, social culture, world history, Western philosophy, and culture. Its catalogue contains 6,031 titles, with representative books including A Dream of Red Mansions, Relativity: The Special and General Theory (15th Edition) (with Einstein's classic papers on unified field theory and other topics), Elements, Conics, The Aristocratic Families of the Eastern Jin, The Philosophy of Mythology (Volume I), The Philosophy of Mythology (Volume II), and The Origin of Continents and Oceans. Representative authors include Cao Xueqin, Zhou Ruchang, Albert Einstein, Euclid, Apollonius, Tian Yuqing, Schelling, and Xian Gang. The press has developed distinctive strengths in classical Chinese literature and in the translation of Western philosophical classics, while also covering scientific classics and social and cultural studies. As public information is limited, this description is based only on the books in the catalogue and offers no further extrapolation.

版权信息
内容简介
总序
前言
第一篇播音基本技能教学训练与实验
第一单元普通话语音规范训练与实验
普通话语音规范训练
第二单元播音员主持人语言表达训练与实验
第二篇主持人能力训练与实验
第三单元主持人思维训练与实验
第四单元节目主持能力训练与实验
附录1：口部操练习
附录2：合理选择与使用话筒
附录3：播音员、主持人如何保养嗓子
附录4：电视新闻播音的两种工作状态
附录5：播音员的形象塑造
附录6：实验报告格式
参考文献
后记

FAQ

Is this book suitable for zero-basis readers to study on their own?

Yes, but it requires sustained practice. The training design starts with Mandarin pronunciation standards and is clearly staged, so zero-basis readers can progress unit by unit. Some experiments, however, require recording playback and feedback from others; practicing with a partner or taking a course will produce more noticeable results.

What is the relationship among the four units in the book?

The first two units belong to Part One, "Basic Broadcasting Skills: Teaching Training and Experiments," focusing on Mandarin pronunciation standards and language expression; the last two units belong to Part Two, "Hosting Competence Training and Experiments," focusing on thinking training and program hosting skills. Overall, the book progresses from basic skills to comprehensive hosting competence, and should be studied in order.

Is this book useful for students who are not broadcasting majors?

Yes. The training targets spoken expression and live hosting skills and can be used by information-communication-related majors such as educational technology, journalism, communication studies, and advertising. Even if you do not pursue broadcasting work, improving pronunciation and organized expression helps in class presentations, interviews, and similar situations.

Comments

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About the author

黄碧云 Author

Huang Biyun: currently, limited public information is available, and her full biography and background cannot yet be confirmed. Judging from the two works included in the database and their common categories, her writing centers mainly on two areas: language and communication, and inspirational personal growth. Her representative work is Broadcasting and Hosting, Communication and Eloquence. The book combines professional training in broadcasting and hosting with everyday communication and public speaking, and is aimed at readers who wish to improve their language expression. Its content leans toward practical methods and techniques. Overall, her works are pragmatic and emphasize applicability, serving the reading needs of language use and personal growth. Because verifiable material is scarce, her educational background, professional experience, and the full scope of her writing still await further information.

雎凌 Author

Ju Ling is an author about whom relatively little information is publicly available. Details such as nationality, dates of birth and death, education, and professional career have not been clearly recorded, and no English name is known. According to the library's holdings, only one work appears under Ju Ling's name, Broadcasting and Hosting, which is classified under language and writing. This suggests that the author's writing focuses on spoken language expression and the practice of broadcasting and hosting. Books of this kind are generally aimed at learners and practitioners in the field, covering basic issues such as voice production, articulation, language organization, and program presentation, with an emphasis on standardization and practical operation. Because biographical material is scarce, it is difficult to assess the overall character of the author's writing style or to confirm whether other works exist or whether the author has long been engaged in related teaching or professional practice. Readers seeking specific views and training methods should consult Broadcasting and Hosting itself.