Tour Guide Practice cover

Tour Guide Practice

Rating 2.9
Word count
156K words
Chapters
56
ISBN
9787568939539

Tags

Summary

This textbook was developed in response to the National Vocational Education Reform Implementation Plan. Grounded in tour guide job requirements and the national tour guide qualification examination, it introduces typical workplace tasks and organizes content around the work processes of real projects. Progressing from easy to difficult, the book features 7 projects and 43 work tasks. It is supported by a self-built online open course platform for Tour Guide Practice, offering over 200 instructional videos, teaching PPTs, more than 100 exercise sets, and other teaching resources that provide rich digital support for developing students' competencies, knowledge, and skills. Aligned with tour guide job requirements, the book is contemporary, innovative, practical, and forward-looking. It integrates the ideological and political education theme of "tourists first, sincere service," further strengthening the distinctive features of vocational education, upholding a learner-centered teaching philosophy, and implementing the practical-training-oriented teaching reform. This book can serve as a textbook for tourism programs in vocational colleges and as a preparatory guide for the national tour guide qualification examination.

Editor's review

Tour Guide Practice, edited by Guo Yanfang and published by Chongqing University Press, is a core textbook for tourism management students and practitioners. The book systematically builds a knowledge framework and practical guide for tour guide work, covering key areas such as tour guide service procedures, group-leading techniques, emergency handling, and industry regulations. As a practice-oriented textbook, its value lies in translating abstract theory into operable workflows; for example, its detailed breakdown of segments such as en-route commentary and shopping services helps readers build a clear professional understanding. From an editorial perspective, the book is rigorously organized and closely integrates cases with theory, making it especially suitable as systematic introductory learning material. However, some readers may find its style rather instructional and its immediacy regarding current practice somewhat weak; it is advisable to follow the latest industry policies and case updates while reading. Overall, this is a solid foundational work that provides a reliable knowledge anchor for readers aspiring to pursue a career as a tour guide.

Who it's for

A good fit for

  • Students majoring in tourism management or related fields, usable as a course companion textbook
  • Newly entered tour guides seeking to systematically review workflows and standards
  • Travel agency trainers or managers, for reference in building internal training materials
  • General readers interested in the tour guide profession who want to understand its specific work content

Not a good fit for

  • Leisure readers seeking in-depth cultural tourism analysis or personalized travel experience guides
  • Senior tour guide experts, for whom the book's basic content may not meet their needs for advanced exploration

Reading tips

  1. Use the 'practical training projects' section for simulation exercises to strengthen hands-on understanding
  2. Pay attention to the review questions after each chapter, which help consolidate the core points
  3. Consult the latest Tourism Law and related industry standards to update your knowledge system

About the publisher

Chongqing University Press China · Founded in 1985

Chongqing University Press is a comprehensive university press whose publishing areas span social and cultural studies, industrial technology, finance and economics, medicine, social psychology, and theory. Judging from its catalog, the press publishes both academic works and popular science titles. Representative books include E. H. Gombrich's Shadows: The Depiction of Cast Shadows in Western Art, Magnesium-Based Hydrogen Storage Materials by Pan Fusheng et al., Research on China's Regional Spatial Development Models by Sun Jiuwen, and titles from the Gynecologic Oncology Committee of the Chinese Anti-Cancer Association, such as the Guidelines for Diagnosis and Treatment of Common Gynecologic Malignancies in China (2019) and Bipolar Disorder: What You and Your Family Need to Know. Its authors work in art history, materials science, regional economics, clinical medicine, and social research methods. Public information is limited, but its publishing profile combines academic translation, industrial technology, and practical medical guides.

Contents

  1. 版权信息
  2. 内容提要
  3. 编委会
  4. 总序
  5. 前言
  6. 项目一 导游认知
  7. 任务一 导游的内涵及类型
  8. 任务二 导游的从业素质
  9. 项目二 景区导游实务
  10. 任务一 服务准备
  11. 任务二 导游讲解服务
  12. 任务三 后续工作
  13. 项目三 当地向导服务实务
  14. 任务一 认识当地向导
  15. 任务二 行前准备工作
  16. 任务三 迎接服务
  17. 任务四 行中服务
  18. 任务五 送行服务
  19. 项目四 地陪导游服务实务
  20. 任务一 服务准备
  21. 任务二 接站服务
  22. 任务三 核定日程
  23. 任务四 住宿服务
  24. 任务五 游览服务
  25. 任务六 餐饮服务
  26. 任务七 购物服务
  27. 任务八 娱乐服务
  28. 任务九 送站服务
  29. 任务十 后续服务
  30. 项目五 国内全陪导游服务实务
  31. 任务一 服务准备
  32. 任务二 迎接旅游者
  33. 任务三 核定日程
  34. 任务四 住宿服务
  35. 任务五 沿途服务
  36. 任务六 离站、途中、抵站服务
  37. 任务七 末站服务
  38. 任务八 后续工作
  39. 项目六 入境全陪导游实务
  40. 任务一 服务准备
  41. 任务二 首站接团
  42. 任务三 核对日程
  43. 任务四 住宿服务
  44. 任务五 沿途各站服务
  45. 任务六 交通服务
  46. 任务七 末站服务
  47. 任务八 后续服务
  48. 项目七 出境领队实务
  49. 任务一 服务准备
  50. 任务二 我国出境服务
  51. 任务三 目的地国家(地区)入境服务
  52. 任务四 境外服务
  53. 任务五 目的地国家(地区)出境服务
  54. 任务六 归国入境服务
  55. 任务七 后续工作
  56. 参考文献

FAQ

Is this book suitable for people with absolutely zero background?
Yes. The book was designed to provide systematic guidance for beginners, with clear explanations progressing from the concept and responsibilities of tour guides to specific operational steps.
Does the content focus too much on theory and lack practical cases?
The book contains many explanations and examples of practical processes, but the cases are mainly typical teaching cases. If you want more vivid industry examples, it is advisable to supplement with the latest industry reports or documentary-style readings.
How current is this book?
As a textbook, this book covers the foundational framework and stable standards of tour guide work. However, tourism policies and technical tools change quickly, so readers should pay attention to supplementing relevant information as it evolves.

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About the author

郭艳芳 Author

Guo Yanfang is an author about whom limited public information is available. What can be confirmed is that she is a book author with one work in the collection, A Practical Guide to Tour Guiding (Daoyou Shiwu), commonly classified under society and culture. The available information does not establish her nationality, dates of birth and death, educational background, or professional career, so the discussion must center on the work itself. The title points to the practical operation of tourism services, likely covering guiding procedures, commentary techniques, and on-site problem-solving, with an applied, hands-on approach intended for the daily reference of tourism practitioners. Books of this kind are often clearly organized and tied to real cases, making them easy to consult as needed. Given the scarcity of verifiable material about the author, her writing style and broader influence cannot be fully assessed, and no excessive inference is made here; the description remains an objective account of the subject area of her known work.

杜小峰 Author

Du Xiaofeng is an author about whom limited public information is currently available; his writing and editorial interests can be seen in books on society and culture. One work by him is included in the collection, namely A Practical Guide to Tour Guiding. Judging from the title and its category, the book likely addresses the actual procedures and operational essentials of tour-guiding work. It is a practical title aimed at practitioners and learners, and may cover day-to-day business matters such as group-leading standards, presentation methods, service procedures and emergency handling. Books of this kind usually stress operability, use concise language, and combine cases with steps so that readers can apply the knowledge directly in their work. Because the author's biography, nationality and dates of birth and death are not confirmed, this introduction makes no speculation and merely outlines the subject positioning and practical orientation of his existing work, to be supplemented if reliable information becomes available.

罗达丽 Author

Information about Luo Dali is limited in publicly available sources; only one work by this author, A Practical Guide to Tour Guiding, is currently known, falling under the category of society and culture. Judging from the title, the book likely addresses the actual procedures and operational standards of tour-guiding work, making it a practice-oriented reader for tourism practitioners or related learners. Books of this kind typically focus on concrete aspects of professional settings—such as itinerary organization, interpretive services, and communication and coordination—emphasizing practicality rather than theoretical exposition. Luo Dali's writing therefore may tend toward a concise, useful style that serves readers through experiential content. Since no reliable records of the author's life, nationality, or professional background are available, this introduction is based solely on the work information held in the database and makes no further inferences.

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