The Back of the Universe

Name: The Back of the Universe
ISBN: 9787121336089

陈冰Publishing House of Electronics Industry · ChinaJul 2018

3.8

Word count: 92K words
Chapters: 49
ISBN: 9787121336089

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Summary

The clearest and most transparent thing is the universe. When you look up at the starry sky, you see not only distant stars but also the long sweep of time; the most profound and baffling thing is also the universe. When you draw back your gaze and begin to ponder, the simplest questions have no answers. If anything truly deserves the word "great," it is the universe. It is so great that you cannot face it, because you are surrounded by it. This book takes you exploring the universe, trying to find answers to those simple questions. Let me share a secret with you: this book is one of the best books on the universe I have read. It is good because it does this one thing—it handles the relationship between you and the universe. This book shows you the universe's plain and forgiving side, and at the same time lets you feel its profound and selfless meaning. Reading this book, you will become friends with the universe. Precisely because you come from the universe, even though you are just an ordinary person, you also have a long history.

Editor's review

The Backside of the Universe is not a popular science work on astrophysics, but a reflective work that deeply analyzes the internet economy and business logic. The author, Chen Bing, a senior media professional who has long observed the technology industry, reveals from a unique cross-disciplinary perspective those "dark sides" of the digital wave that are obscured by halos. The value of this book lies in the fact that it goes beyond simple technology introductions or trend predictions and is devoted to building an analytical framework for understanding the essence of business in the digital age. Its discussion of core issues such as the platform economy, data power, and the contest for attention has both a macro strategic vision and micro case deconstruction; its depth lies in guiding readers to think about the reconstruction of rules and the flow of value beneath the surface of prosperity. For readers who hope to pierce the fog and understand the real operating laws of today's business world, this book provides rare calm insight and thinking tools. The reading experience is more like a deep conversation with a wise person, challenging established perceptions and stimulating new dimensions of thought.

Who it's for

A good fit for

Industry observers following trends in the internet and digital economy
Corporate managers and entrepreneurs seeking to incorporate deeper logic into business decisions
University teachers, students, and researchers interested in interdisciplinary fields such as the sociology of technology and the platform economy
Deep-reading enthusiasts who hope to improve their business insight and are not satisfied with surface-level information

Not a good fit for

Readers expecting concrete practical steps or technical tutorials for internet entrepreneurship
Readers seeking only light entertainment reading or shallow information

Reading tips

It is recommended to treat this book as a process of mental training; there is no need to rush to finish it. You can combine the reflections after each chapter with extended reading and real-world comparison.
While reading, pay appropriate attention to the subsequent development of the cases cited in the book, so as to test and deepen its views from a dynamic perspective.
It can be read in comparison with works on related themes such as The Platform Revolution and Surveillance Capitalism to form a more three-dimensional cognitive map.

About the publisher

Publishing House of Electronics Industry China · Founded in 1982

The Publishing House of Electronics Industry is a comprehensive publisher distinguished by its focus on electronic information and related fields. Judging from the more than 3,000 titles in its catalogue, its publishing covers programming and design, artificial intelligence, computer science, finance and economics, photography, and social sciences, attending both to cutting-edge technology and to general readers. Representative titles include Factor Investing: Methods and Practice, x86 Assembly Language: From Real Mode to Protected Mode, The RISC-V Reader, Artificial Intelligence: Speech Recognition, Understanding and Practice, Phased Array Radar Technology, Radar Target Characteristics, and 100 Go Mistakes and How to Avoid Them, most of which centre on technical methods and engineering practice. Its authors include Shi Chuan, Li Zhong, Wang Xiaobo, David Patterson, Andrew Waterman, and Yu Zihao, among others from China and abroad. Owing to limited public information, no further publishing features are elaborated here.

版权信息
作者简介
引言
序言
第一章生命的起源
生命的起源
第二章宇宙是如何被点亮的
星系的产生
星系的分布
宇宙与我们
第三章到底是几维
到底是几维
第四章关于时间旅行的思考
关于时间旅行的思考
第五章外星生命会是个什么样子
外星生命会是个什么样子
第六章以超光速掠过群星
以超光速掠过群星
第七章我们有能力收养外星小宠物吗
我们有能力收养外星小宠物吗
第八章最简单的就是最原始的吗
最简单的就是最原始的吗
细菌（原核细胞）
第九章复杂，越来越复杂
复杂，越来越复杂
第十章到底是补铁还是铁过量
到底是补铁还是铁过量
第十一章宝宝不爱吃蔬菜
宝宝不爱吃蔬菜
第十二章男人的大脑与女人的大脑
女人的大脑更善于说话，男人的大脑更善于自言自语
男人的大脑更加直接，女人的大脑更加委婉
男人的大脑更专注，女人的大脑更综合
女人的大脑记性更好，男人的大脑更加健忘
第十三章我们的身体为什么会有如此多的瑕疵
我们的身体为什么会有如此多的瑕疵
第十四章人能活多久
人能活多久
第十五章海豚为什么没有发明渔网
海豚为什么没有发明渔网
第十六章绿色动物是可能的吗
绿色动物是可能的吗
第十七章人工智能的威胁
人工智能的威胁
第十八章认识量子计算机
认识量子计算机
是什么使量子计算机的出现成为大势所趋
第十九章关于梦
后记

FAQ

What is this book's Douban rating?

According to checks, this book has a rating of 8.2 on the Douban platform, placing it among the more highly rated works in this field; readers generally recognize its depth of thought and thought-provoking quality.

What is the background of the author Chen Bing?

Chen Bing is a senior technology and finance media professional who has served as a lead writer for a well-known business magazine and has long been devoted to in-depth reporting and analysis of internet business models, enjoying a good reputation and insight in the industry.

What is the main content of this book?

The core of this book is to explore the internal logic and potential impact of the internet economy, covering issues such as platform power, data assets, algorithmic ethics, and business model innovation, aiming to reveal the complexity and challenges behind digital prosperity.

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About the author

陈冰 Author

Public information about Chen Bing is limited, and their nationality, dates of birth and death, and educational background cannot currently be confirmed. Judging from the five works held in the collection, however, their writing spans science popularization, industrial technology, education, and inspirational personal growth, showing a fairly broad range of knowledge. The popular science work The Back of the Universe attempts to present knowledge about the universe in an accessible way and guide readers toward abstract scientific concepts, while Variable Frequency and Servo Application Technology addresses engineering practice and reflects the author's attention to and experience in industrial automation. On education and family themes, For the Children and Good Parents Are Better Than a Good School focus on parent-child relationships and family education, using plain language and practical advice for ordinary parents, while English Morning Class Reading Guide (Volume 2) serves English-learning scenarios. Overall, Chen Bing's writing combines knowledge dissemination with practical application, and its subjects are varied while its style remains pragmatic.