Graphic Creativity (Second Edition)

Name: Graphic Creativity (Second Edition)
ISBN: 9787301291351

周承君Peking University Press · ChinaAug 2025

3.5

Word count: 72 words
Chapters: 7
ISBN: 9787301291351

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Summary

Drawing on the authors' teaching experience and practical insights, this book provides a systematic account of the basic concepts, theories, and techniques of creative graphics and creative design, and uses numerous cases to illustrate the functions and applications of creative graphics and design. It comprises eight chapters: an overview of creative graphics; basic elements and vocabulary of creative graphics; organizational forms and compositional principles of creative graphics; the thinking basis of creative graphics; expressive techniques and styles of creative graphics; appreciation of creative graphics; applications of creative graphics; and experimental teaching of creative graphics. It can serve as a textbook for graphic design courses in art and design programs at higher education institutions and for design training organizations, as well as a reference book for design practitioners.

Editor's review

This is the second edition of a textbook for graphic creativity courses, covering an overview of creative graphics, basic elements and vocabulary, organizational forms and composition rules, thinking basis, expression techniques and styles, appreciation, application, and experimental teaching, in eight chapters. Its value lies in linking creative graphics from concept to technique to application into a complete teaching thread, and using numerous cases to explain the functions and relationships of creative graphics and design rather than remaining at abstract theory. A highlight is the clear structure and progressive chapters, offering trainable foundational content such as composition rules as well as exploratory parts such as experimental teaching, suitable for combining classroom instruction with after-class exercises. When reading, it is advisable to first build a foundation in elements and composition rules, then move to thinking and expression technique chapters, and finally do transfer exercises with appreciation and application chapters. For art design students and design practitioners, this is a textbook-style reading that can be repeatedly consulted and used while reading and practicing.

Who it's for

A good fit for

Students majoring in art and design at colleges and universities who are taking courses in graphic design
Trainees at design training institutions who need to systematically study graphic creativity
Design practitioners in visual design who need to supplement their methods of graphic creativity
Teachers who teach graphic design courses and need a reference textbook

Not a good fit for

Readers who only want to look at finished image collections and are unwilling to do composition and thinking exercises
Readers unrelated to visual design who only want a general understanding of art history
Beginners who expect a software operation tutorial rather than training in creative methods

Reading tips

Read in chapter order: first master the basic elements and principles of composition, then move on to the sections on thinking and expressive techniques.
Do a short exercise after each chapter, using the book's cases to work backward to their organizational methods and expressive approaches.
Read the appreciation chapters together with the application chapters, and consider how the same creative technique can be transferred to different design contexts.
The experimental teaching section can be read last, as extended reference for independent creation or course assignments.

About the publisher

Peking University Press China · Founded in 1979

Peking University Press is a comprehensive university press whose publishing areas cover classical literature, popular science, social culture, world history, Western philosophy, and culture. Its catalogue contains 6,031 titles, with representative books including A Dream of Red Mansions, Relativity: The Special and General Theory (15th Edition) (with Einstein's classic papers on unified field theory and other topics), Elements, Conics, The Aristocratic Families of the Eastern Jin, The Philosophy of Mythology (Volume I), The Philosophy of Mythology (Volume II), and The Origin of Continents and Oceans. Representative authors include Cao Xueqin, Zhou Ruchang, Albert Einstein, Euclid, Apollonius, Tian Yuqing, Schelling, and Xian Gang. The press has developed distinctive strengths in classical Chinese literature and in the translation of Western philosophical classics, while also covering scientific classics and social and cultural studies. As public information is limited, this description is based only on the books in the catalogue and offers no further extrapolation.

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FAQ

Is this book a software operation tutorial?

No. This book systematically explains the basic concepts, basic theories, and basic techniques of creative graphics and creative design, focusing on the thinking foundations, organizational forms, principles of composition, and expressive techniques of graphic creativity, and uses cases to illustrate their functions and applications. Software operation is not within the scope of this book; readers need to learn the relevant design tools separately.

Is the 2nd edition suitable for self-study?

The book has a clear chapter structure, progressing from an overview and the vocabulary of elements to principles of composition, thinking foundations, and expressive techniques, and it is accompanied by a large number of cases, so self-study is feasible. It is recommended to read in chapter order and to combine reading with hands-on practice; this is especially true for the sections on principles of composition and expressive techniques, which are difficult to truly master by reading alone without practice.

What is the experimental teaching chapter about?

Experimental teaching is one of the eight chapters of this book and is a teaching section that, beyond basic concepts, theories, and techniques, encourages exploration. It places graphic creativity in more open-ended exercise situations and is suitable for reading after mastering the elements, principles of composition, and expressive techniques, as extended reference for independent creation or course assignments.

What can design practitioners gain from reading this book?

Practitioners can use the book's organization of the basic elements and vocabulary of creative graphics, organizational forms and principles of composition, thinking foundations, and expressive techniques and styles to systematically review their own design methods, and through the cases in the appreciation and application chapters, understand how creative techniques are used in different contexts. It is suitable as method review and inspiration reference.

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About the author

周承君 Author · China

Zhou Chengjun is a Chinese author about whom limited public information is available; existing sources do not record his birth and death years or a detailed biography. Judging from the works held in the collection, his writing focuses on the field of graphic creativity, with two titles: Graphic Creativity and Graphic Creativity (2nd Edition). Books of this kind deal with the basic principles of graphic design, creative thinking, and methods of expression, and serve as teaching and exam-preparation materials for design, commonly classified under examinations. Although personal biographical information is scarce and his educational background and professional experience cannot be outlined, the revised edition of the work suggests that the content continues to meet teaching needs and is suitable for design students and readers preparing for examinations.