Animation Production
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Summary
Editor's review
From a professional perspective, the book's strength lies in combining traditional animation principles with digital tools to help beginners understand the essential laws of animated motion. It offers accessible explanations of the twelve principles of animation, accompanied by step-by-step diagrams that lower the barrier to understanding. However, as a textbook published around 2010, some software operation interfaces and cases may appear somewhat dated, and readers need to transfer the knowledge to current mainstream software (such as Adobe Animate and Toon Boom).
The book's reading value is mainly reflected in three aspects: first, it provides readers with absolutely no prior foundation a systematic framework of animation knowledge; second, through case breakdowns it demonstrates the complete production logic from storyboard to finished film; third, it emphasizes the dual aesthetic and technical attributes of animation as an "art of motion." For readers who wish to understand the full picture of animation production or who are engaged in related basic teaching, the book still has good reference value. But if readers are seeking the latest software techniques or advanced special effects production, they will need to supplement it with more cutting-edge professional materials.
Who it's for
A good fit for
- First- and second-year students majoring in animation and related fields who wish to build a systematic foundational knowledge framework
- Amateur enthusiasts interested in animation production with zero foundation who want to understand the complete production process
- Primary and secondary school art or information technology teachers looking for reference materials for introductory animation teaching
- People engaged in short video or new media content creation who need to supplement basic animation knowledge
Not a good fit for
- Professional animators seeking the latest industry software techniques or advanced special effects solutions
- Academic researchers hoping to study animation theory or art history in depth
Reading tips
- It is recommended to read through the first two chapters on animation principles first to build a basic understanding of the laws of motion, then move on to the practical chapters
- When practicing, try completing simple movements with the book's traditional drawing methods first, then reproduce them with digital tools to understand the differences
- Supplement with online video tutorials to watch dynamic demonstrations, especially the parts on timelines and keyframe operation
About the publisher
Chongqing University Electronic Audio-Visual Publishing House focuses on electronic and audio-visual publications in the social sciences, science and technology, and education, and is involved in developing and operating digital teaching platforms and professional teaching-resource databases. Its 169 titles in the catalog cover social sciences, popular science, medicine, management, examinations, and programming design. They include social-science and popular-science works such as Review of Social Research Methods (Vol. 1) and An Illustrated Guide to the Wildlife of Guangdong Grand Canyon (2 vols.), medical humanities titles such as The Cell Renegade and Fatal Redemption, and management and technical textbooks such as Brand Operations and Planning, Digital Electronic Technology (2nd ed.), C# Programming and WinForms Basics, and Data Cleaning Techniques and Applications. Contributors include Zhao Lianfei, Zhao Feng, Hou Yu, Chen Zhe, Peng Meiqian, and Wang Jingping, as well as institutions such as the Guangdong Ruyuan Grand Canyon Provincial Nature Reserve Management Office and Guangzhou Caomufan Environmental Technology Co., Ltd. Owing to limited public information, its publishing profile is best seen as running across academic reviews, nature guides, medical popularization, and information-technology textbooks.
Contents
- 版权信息
- 内容提要
- 前言
- 第1章 走进动画的世界
- 1.1 了解什么是动画
- 1.1.1 动画的历史
- 1.1.2 动画的概念
- 1.2 动画的优势
- 1.2.1 可加载的信息量大
- 1.2.2 成本低制作周期短
- 1.2.3 画面品质标准化
- 1.3 动画的应用领域
- 1.3.1 生活实用类
- 1.3.2 消费场景类
- 1.3.3 教育引导类
- 1.3.4 节日宣传类
- 1.3.5 应用推广类
- 1.3.6 导视解读类
- 1.3.7 新品销售类
- 1.4 动画设计要点
- 1.4.1 优秀的剧本
- 1.4.2 生动形象的视觉化传播
- 1.4.3 色彩构成要点
- 第2章 动画制作工具
- 2.1 平台简介
- 2.1.1 套用模板
- 2.1.2 PPT一键导入
- 2.1.3 原创短视频
- 2.2 场景页
- 第3章 编辑器命令
- 3.1 修改背景
- 3.2 文字效果设置与图片排版
- 3.2.1 文字效果
- 3.2.2 图片排版
- 3.2.3 角色设置与图层调整
- 3.2.4 图层管理及AI配音
- 3.3 时间轴功能和设置与导出
- 3.3.1 人物添加和动作切换
- 3.4 导出功能及镜头运用
- 3.4.1 导出动画视频
- 3.4.2 PPT导入功能
- 3.4.3 镜头多重运用
- 第4章 简易动画制作
- 4.1 辅助工具栏
- 4.1.1 图层设置
- 4.1.2 对齐比例调整
- 4.1.3 视频插入与删除
- 4.1.4 流程音频插入与删除
- 4.2 文字快闪简易动画
- 4.2.1 文字快闪
- 第5章 属性动画制作
- 5.1 出入场动画的添加与路径动画
- 5.2 路径动画的四种应用
- 5.2.1 位移动画
- 5.2.2 缩放动画
- 5.2.3 旋转动画
- 5.2.4 颜色动画
- 5.3 小品动画案例制作
- 第6章 场景动画制作
- 6.1 旋转抖动动画的应用
- 6.2 视频背景的变焦应用
- 6.3 镜头切换实现动态效果
- 6.4 场景动画制作
- 第7章 动画案例制作
- 7.1 快速制作动画短视频
- 7.2 广告动画制作
FAQ
Is this book suitable for someone who has never studied drawing?
Is the software used in the book outdated now?
Can this book help me independently complete an animated short film?
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About the author
Chen Rui is an associate professor and master's supervisor at the School of Software, Zhengzhou University of Light Industry. He holds a PhD and is a member of the Chinese Association for Artificial Intelligence's Special Committee on Affective Intelligence. His research focuses on personalized recommendation, social network analysis and multimodal information fusion; he has published more than 20 SCI papers and edited or authored over 10 academic books and textbooks on data structures, algorithms and programming. Fifteen of his works are held in the library, spanning a wide range of subjects: textbooks and exam guides such as the Trumpet Grading Tutorial and Fundamentals of Innovation and Entrepreneurship for College Students; computer and design practice titles such as 3ds Max Advanced Modeling and Rendering and Rapid Interior Hand-Drawing Expression; Brand Code: Brand Design and Communication; and literary appreciation works including Baobizhai Poetry Talks and Baobizhai Ci Talks. His writing balances instructional practicality with professional expression. As public information on his birth and death dates and personal history is limited, no further biographical detail is given here.
Public information about Zhang Weihua is limited, and their nationality, dates of birth and death, and professional career cannot presently be confirmed. Judging from the seven works held in the collection, their writing and editorial focus centers on practical technical fields such as computer programming and design, digital imaging and animation production, and photographic technique. Representative works include Computer Game Programming: Foundations, DaVinci Film and Video Color Grading, Photography and Composition Techniques, VR Video Shooting Techniques and Camera Language, C4D Interactive Animation Technology, AE Film and Video Post-Production, and Animation Production. These works are largely oriented toward software learning and hands-on operation, balancing tool application with visual expression, and show the author's sustained attention to the intersecting areas of programming, post-production color grading, photographic composition, and 3D and interactive animation. Overall, the content emphasizes introductory guidance and technique explanation, serving technical learners and enthusiasts of visual creation.
