Entrepreneurship Management (6th Edition)

Name: Entrepreneurship Management (6th Edition)
ISBN: 9787111762003

张玉利 / 薛红志 / 陈寒松 / 李华晶China Machine Press · ChinaNov 2025

3.7

Word count: 320K words
Chapters: 130
ISBN: 9787111762003

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Summary

This book retains the overall framework and content features of the previous five editions, with revisions made in response to developments in entrepreneurship education and feedback from instructors. Taking the entrepreneurial process as its main thread, the book also strengthens content on entrepreneurial thinking, methods, and key elements, closely integrating them with the entrepreneurial process and further reinforcing the framework of "concepts, knowledge, skills, and action." The sixth edition also features the following key improvements: fully updated case materials with greater emphasis on contemporary relevance and practicality; highlighted entrepreneurial contexts and the resulting distinctiveness of entrepreneurial activities; and reflection of the latest advances in the entrepreneurship field.

Editor's review

As an entrepreneurship management textbook revised through five editions, the sixth edition's most commendable aspect is its continued refinement of the "concepts, knowledge, skills, and action" framework. It does not reduce entrepreneurship to writing business plans or fundraising techniques; instead, taking the entrepreneurial process as its main thread, it embeds entrepreneurial thinking and methods into key stages such as opportunity identification, resource integration, and team building, helping readers develop a systematic understanding of the distinctiveness of entrepreneurial activities. The sixth edition fully updates case materials, enhancing contemporary relevance and practicality, and incorporates new advances in entrepreneurship research, making the content closer to today's entrepreneurial contexts. For classroom teaching, the book is clearly structured and easy to organize instruction by chapter; for self-learners, the combination of cases and methods offers actionable analytical paths. One caveat: as a textbook, it emphasizes the completeness of the knowledge system rather than deep hands-on practice of any single entrepreneurial path, so readers should consolidate methods through real project exercises.

Who it's for

A good fit for

Students in university business administration and innovation/entrepreneurship courses who need systematic textbook support for classroom learning
University entrepreneurship educators seeking a well-structured textbook with relatively recent cases
Readers with initial entrepreneurial ideas who want to build an overall understanding of the entrepreneurial process
Corporate training or incubator program organizers who need systematic foundational entrepreneurship materials

Not a good fit for

Practitioners with mature entrepreneurial experience seeking only specific fundraising or operational techniques
Casual readers hoping for founders' personal stories or entrepreneurial legends
Those who need a specialized tool book in one subfield only (e.g., financial modeling)

Reading tips

First read the table of contents to clarify how each stage of the entrepreneurial process corresponds to the "concepts, knowledge, skills, action" framework, then read each chapter closely.
After each case chapter, use the book's methods to briefly analyze an entrepreneurial project you are familiar with, testing your understanding.
For classroom use, assign group discussions by chapter to turn case materials into exercises in judging entrepreneurial contexts.
On a second reading, focus on the entrepreneurial thinking and methods sections, combining them with your own industry experience in notes.

About the publisher

China Machine Press China · Founded in 1950

In addition to science and technology and professional publishing, the books in our catalog from China Machine Press also reflect a sustained focus on psychology, computing, management, finance and economics, and social sciences. In psychology, the catalog includes works by C. G. Jung and introductions to analytical psychology, as well as applied topics such as stress and health, and addiction and healing. In computing, it features Structure and Interpretation of Computer Programs (JavaScript Edition). Management and finance titles include Administrative Behavior (4th Edition), The Price of Inequality (Collector's Edition), and This Time Is Different: Eight Centuries of Financial Folly (Commemorative Edition). In the philosophy and history of science, there is The Worldview: The Third Edition. Relevant authors include C. G. Jung, William McGuire, Sonu Shamdasani, and Gabor Maté. Public information is limited; the above summarizes the publisher's profile based solely on the books in our catalog.

版权信息
作者简介
前言
致谢
教学建议
第1章认识创业活动
引例中国的五次创业浪潮
1.1 创业活动及其本质
1.2 创业认识的演进
1.3 创业的类型
1.4 创业逻辑与创业思维
1.5 创业情境
本章要点
重要概念
复习思考题
实践练习
第2章成为创业者
引例吉利汽车创始人李书福自述创业历程
2.1 创业者
2.2 创业能力
2.3 创业者的社会责任与创业伦理
2.4 创业的负面影响
本章要点
重要概念
复习思考题
实践练习
创业实战
第3章洞察创业机会
引例张一鸣的连续创业
3.1 创业机会的类型与来源
3.2 创业机会的识别
3.3 创业机会的评价
3.4 创业机会的发现、建构与信息加工
本章要点
重要概念
复习思考题
实践练习
创业实战
第4章组建创业团队
引例为什么俞敏洪总能带出强悍的团队
4.1 创业团队的内涵
4.2 创业团队的建立
4.3 创业团队的冲突与管理
4.4 创业团队的领导
本章要点
重要概念
复习思考题
实践练习
第5章整合创业资源
引例整合研发资源，橙色云助力客户创新创业
5.1 相关资源理论与创业资源
5.2 步步为营与资源拼凑
5.3 整合外部资源的机制
5.4 外部资源整合的过程
本章要点
重要概念
复习思考题
实践练习
第6章设计商业模式
引例共享经济热潮下的部分典型失败案例
6.1 商业模式
6.2 商业模式的设计框架
6.3 商业模式设计的一般过程
6.4 商业模式的调整
本章要点
重要概念
复习思考题
实践练习
创业实战
第7章明确目标市场
引例马化腾的产品观
7.1 目标市场定位
7.2 产品开发模式
7.3 设计创业营销方案
7.4 创业营销策略
本章要点
重要概念
复习思考题
实践练习
第8章撰写商业计划
引例今日头条创业阶段的商业计划
8.1 商业计划的目的和用途
8.2 商业计划的基本结构与核心内容
8.3 商业计划的撰写原则与技巧
8.4 商业计划的反对之声
8.5 探索驱动型计划法
本章要点
重要概念
复习思考题
实践练习
创业实战
第9章开展创业融资
引例向未来科技公司的创业融资之路
9.1 创业融资的困境与优势
9.2 创业融资的渠道
9.3 债权融资与股权融资
9.4 创业者对企业的控制方式
本章要点
重要概念
复习思考题
实践练习
第10章成立新企业
引例豪迈公司的创生
10.1 新企业属性
10.2 成立新企业的相关法律法规
10.3 市场进入与进入程序
本章要点
重要概念
复习思考题
实践练习
第11章发展新企业
引例促进中小企业专精特新发展
11.1 新企业的生存
11.2 企业成长
11.3 公司创业
11.4 数字创新驱动的大型企业创业
本章要点
重要概念
复习思考题
实践练习
第12章完善创业决策
引例人工智能增强人类决策能力
12.1 创业决策的内涵
12.2 基于过程的创业决策方式
12.3 提高创业决策质量的途径
本章要点
重要概念
复习思考题
实践练习
参考文献

FAQ

What are the main changes in the sixth edition compared with earlier editions?

According to the book, the sixth edition retains the original framework and content features while making three key improvements: fully updating case materials with greater emphasis on contemporary relevance and practicality; highlighting entrepreneurial contexts and the resulting distinctiveness of entrepreneurial activities; and reflecting the latest advances in the entrepreneurship field. Readers may focus on changes in the case sections.

Can someone without entrepreneurial experience understand this book?

Yes. Taking the entrepreneurial process as its main thread, the book progresses from concepts and knowledge, making it suitable as an introductory textbook. However, some methods require practice to truly understand; it is recommended to do exercises with small projects or cases around you while reading for better results.

Is this book suitable as a textbook for graduate entrance exams or courses?

This is an entrepreneurship management textbook published by China Machine Press, with a complete structure and clear chapters, suitable for university innovation and entrepreneurship courses. Whether it is a designated exam book for a particular school depends on that school's published syllabus for the relevant year.

Comments

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About the author

张玉利 Author

Zhang Yuli is a Chinese book author about whom limited public information is currently available. The library holds one work by this author, Entrepreneurship Management (6th Edition), which is classified under exam preparation, indicating a clear teaching and study orientation aimed at course learning or exam review. Judging from the title and edition number, the book has been revised through six editions, suggesting that its content has been refined over multiple rounds and that its structure and knowledge framework have become relatively stable, making it suitable as an introductory textbook or study aid in the field of entrepreneurship management. Given the limited materials, Zhang Yuli's educational background, institutional affiliation, research focus, and writing career cannot be confirmed, nor can the number and influence of the author's works be assessed. Understanding of the author and the book should therefore rest mainly on the entrepreneurship management knowledge system presented in this textbook and on teaching practice.

薛红志 Author

Xue Hongzhi is an author about whom limited public information is available; the only verifiable work to date is Entrepreneurship Management (6th Edition). Judging from the title and its common classification, the book falls under exam-preparation materials and is designed for study and revision in entrepreneurship management courses, covering the basic concepts, processes, and methods of entrepreneurial activity. As the writer of a textbook-style work, Xue Hongzhi's contribution in this field lies mainly in organizing and presenting the body of knowledge on entrepreneurship management, with an emphasis on a structured, review-friendly approach that helps readers grasp the relevant content against examination key points. Since no reliable records of his personal background, positions, or academic experience are available, no speculation is offered here; any judgment of his writing style and influence must likewise be limited to the subject positioning of this single work. Readers seeking to learn more about the author should consult official information provided by the book's publisher.

陈寒松 Author

Chen Hansong: currently, public information is limited, and his nationality, dates of birth and death, educational background, and professional experience are not clearly documented. According to the library's holdings, he has only one work, Entrepreneurship Management (6th Edition), which is classified under exam preparation, indicating that his writing is aimed at readers preparing for examinations and serves the practical needs of course study and exam review. As the author of a textbook-style work, Chen Hansong's writing generally focuses on organizing knowledge frameworks and summarizing key points, emphasizing clarity and ease of reference rather than a distinctive personal style. Because more verifiable information is lacking, it is not possible to determine his academic identity, research direction, or overall body of work. Readers seeking to learn about his background should consult original publication information such as the book's preface and copyright page.

李华晶 Author

Li Huajing is an author with limited publicly available information; the library currently holds only one work by this author, namely Entrepreneurship Management (6th Edition). Judging from this work, the writing centers on the theme of entrepreneurship management and falls within the category of exam-oriented books, aimed at readers who need to study entrepreneurship management systematically or prepare for related examinations. Entrepreneurship Management is presented in textbook form and has gone through multiple revisions; the sixth edition indicates that the book has accumulated a certain continuity in its subject area. Because the author's educational background, professional positions, and research interests remain unclear, no speculation is made here. Based solely on the available materials, Li Huajing's writing consists of compiling a textbook on entrepreneurship management, and the work is practically useful in helping readers grasp the basic framework and key points of the subject, making it suitable as a reference for study and exam preparation.