Entrepreneurship Guidance
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Summary
Editor's review
In terms of content architecture, the book systematically covers modules including entrepreneurial cognition, opportunity identification, team building, resource integration, business plan writing, and new venture management, with clear logic and well-defined chapters. Its notable feature is the combination of theory and practice: it not only explains basic entrepreneurial concepts and theoretical frameworks but also introduces extensive case analysis and hands-on exercises, such as entrepreneurial quality tests and business model canvas applications, aiming to guide readers in translating knowledge into concrete action. This arrangement is well suited to classroom teaching and step-by-step self-study.
As an editor, I believe the book's reading value lies mainly in its "guidance." It is not a bestseller filled with success-study passion but a solid "roadmap" and "toolkit." For beginners with no experience, especially vocational college students, it offers a low-threshold, systematic window into the full picture of entrepreneurship, helping avoid cognitive biases caused by fragmented information. Its content on market research, risk analysis, and choice of legal form has broadly practical reference value.
However, its limitations should also be noted objectively: published relatively early, some market environment cases and data in the book may not reflect the latest changes in economic formats and business models (such as the recent rise of livestream e-commerce and community operations). Therefore, while drawing on its solid methodological framework, readers should think and supplement with the latest industry developments. Overall, this is a steady, standard introductory guide, suitable as the first cornerstone for building an entrepreneurial knowledge system.
Who it's for
A good fit for
- Students taking entrepreneurship-related courses at vocational education institutions, who can use it as a companion textbook.
- Absolute beginners with initial interest in entrepreneurship but lacking systematic understanding, who wish to learn the full entrepreneurial process step by step.
- Readers who need a clearly structured self-check manual of entrepreneurial knowledge containing basic theoretical frameworks and hands-on exercises.
- Personnel in small business training or entrepreneurship incubation institutions seeking basic general training materials.
Not a good fit for
- Seasoned entrepreneurs or investors seeking deep business insight, cutting-edge business model analysis, or advanced practical strategies.
- Readers expecting inspirational entrepreneurship books full of legendary figure stories and driven by strong narrative and emotional appeal.
Reading tips
- It is recommended to read in the order of "theory–cases–exercises"; the reflection and practical questions after each chapter are key to consolidating knowledge.
- Use the book's framework and search the internet to supplement recent emerging-industry cases for comparative learning.
- Read closely the chapters on entrepreneurial opportunity assessment, resource integration, and risk management, which are central to early-stage entrepreneurial decision-making.
About the publisher
Posts & Telecom Press is known for its strengths in science and technology, computing, and information and communications titles, and has extended its publishing into photography, art, software learning, and inspirational growth, giving it a fairly diverse range. Its catalog includes computing and communications works such as Refactoring and Patterns (Revised Edition) and Huawei Switch Learning Guide (Second Edition), alongside bilingual collector's editions such as The Little Prince (Chinese-English-French illustrated collector's edition), The Great Gatsby, and Three Days to See. Beijing Ten Years: 1980-1990 and Ghost Blade: WLOP Personal Illustration Collection reflect its presence in photography and art. Its authors include Antoine de Saint-Exupéry, Helen Keller, Joshua Kerievsky, Wang Da, Zhang Zhaozeng, and WLOP.
Contents
- 版权信息
- 内容提要
- 序言
- 项目一 创新创业与人生发展
- 任务一 激发创新意识
- 一、创新与创新思维
- 二、创新的基本类型
- 三、创新与创业的关系
- 任务二 掌握创业知识
- 一、创业的概念和内涵
- 二、创业的要素和类型
- 三、创业的过程与阶段
- 任务三 实现创新创业人生
- 一、创新型人才的素质要求
- 二、创新创业意识的培养
- 三、创新创业与职业生涯发展
- 项目小结
- 复习思考题
- 讨论性问题
- 实践性问题
- 项目二 创业机会
- 任务一 创业机会识别
- 一、创新、创意和创业机会
- 二、创业机会与商业机会
- 三、创业机会的类型
- 四、创业机会的来源
- 五、创业机会识别的关键要素
- 六、有助于创业机会识别的因素
- 任务二 创业机会评价
- 一、创业机会评价的策略
- 二、创业机会评价的方法
- 三、创业机会评价的标准
- 项目小结
- 复习思考题
- 讨论性问题
- 实践性问题
- 项目三 创业团队
- 任务一 创业者
- 一、创业者的概念及特质
- 二、创业者能力结构
- 三、创业动机
- 四、领导力
- 任务二 创业团队
- 一、创业团队的内涵
- 二、创业团队的优劣势分析
- 三、创业团队的组建
- 四、创业团队的管理策略
- 五、创业团队的股权设计
- 项 目 小 结
- 复习思考题
- 讨论性问题
- 实践性问题
- 项目四 创业市场
- 任务一 确定创业市场
- 一、市场细分
- 二、目标市场选择
- 任务二 创业市场竞争
- 一、市场竞争分析
- 二、市场竞争策略
- 任务三 创业市场营销
- 一、产品导向的营销
- 二、顾客导向的营销
- 任务四 调查创业市场
- 一、市场调查的作用
- 二、市场调查的内容
- 三、市场调查的步骤
- 项目小结
- 复习思考题
- 讨论式问题
- 实践性问题
- 项目五 创业资源
- 任务一 认识创业资源
- 一、创业资源的内涵
- 二、创业资源的类型
- 三、创业资源与一般商业资源的异同
- 任务二 整合创业资源
- 一、创业资源整合的意义
- 二、创业资源整合路径
- 三、创业资源整合原则
- 任务三 创业融资
- 一、创业融资的难度
- 二、创业启动资金预测
- 三、创业融资方式
- 四、创业融资渠道
- 五、创业融资的策略
- 项目小结
- 复习思考题
- 讨论式问题
- 实践性问题
- 项目六 创业风险
- 任务一 认识创业风险
- 一、创业风险的概念
- 二、创业风险与创业机会的关系
- 三、创业风险与创业资源的关系
- 四、创业风险与创业团队的关系
- 五、创业风险的特征和分类
- 任务二 防控创业风险
- 一、创业风险的识别与防控手段
- 二、风险应对策略
- 三、创业者精神与风险应对
- 项目小结
- 复习思考题
- 讨论性问题
- 实践性问题
- 项目七 创业计划书
- 任务一 认识创业计划书
- 一、创业计划书的内涵
- 二、创业计划书的作用
- 三、创业计划与创业筹划的区别
- 任务二 分析创业计划书
- 一、创业计划书的一般格式
- 二、创业计划书的基本要素和核心内容
- 任务三 编写创业计划书
- 一、创业计划书的撰写原则
- 二、创业计划书的撰写技巧
- 三、创业计划书的编写步骤
- 四、创业计划书的展示
- 五、创业计划书的评价
- 项目小结
- 复习思考题
- 讨论性问题
- 实践性问题
- 项目八 新企业开办与管理
- 任务一 开办新企业
- 一、企业组织形式选择
- 二、大学生创业的市场主体类型
- 三、新企业注册流程
- 四、注册企业必须考虑的法律与伦理问题
- 五、新企业的社会认同
- 任务二 管理新企业
- 一、新企业管理的特殊性
- 二、新企业成长的驱动因素
- 三、新企业管理的技巧和策略
- 四、新企业风险的控制和化解
- 项目小结
- 复习思考题
- 讨论性问题
- 实践性问题
- 项目九 学生创业案例
- 任务一 实践是创业的基础
- 任务二 成功创业不忘回馈
- 任务三 网络创业独特魅力
- 任务四 饰品创业之梦破碎
- 任务五 会计到担保之路
- 项目十 创业环境
- 任务一 政府的创业政策
- 一、创业扶持政策
- 二、税收优惠政策
- 三、创业减免收费政策
- 任务二 学校的支持政策
- 一、强化创新创业教育促进素质教育的理念
- 二、把创新创业教育融入各专业人才培养方案
- 三、建设了点线面结合的创新创业课程群
- 四、建设了高素质创新创业教育师资队伍（创业教育学院、人事处、教师发展中心）
- 五、建设“跨界融合”的创新创业教育实践平台
- 六、改革教学和学籍管理制度
- 七、建立创新创业教育激励机制（人事处、教务处、创业教育学院、团委、招就处）
- 八、营造“产教融合”的创业文化氛围
- 任务三 创业孵化基地
- 一、本校创业孵化基地介绍
- 二、本地区孵化园介绍
- 参考文献
FAQ
Are the cases in this book outdated?
Is this book suitable for preparing for a business plan competition?
Can people without a business background understand it?
Comments
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About the author
Wang Meisha is an author in the Chinese-language book market about whom very limited public information is available; her nationality, dates of birth and death, educational background, and English name are not clearly recorded. According to the available library data, only one work of hers is included, namely Entrepreneurship Guidance, which is categorized under inspirational growth. Judging from the title and category, the book likely addresses the basics of starting a business, mindset building, and personal growth, and is aimed at readers who wish to start their own ventures or seek career breakthroughs. Because biographical information about the author is scarce, knowledge of her writing style rests mainly on this single work; overall, her writing is more likely to lean toward practical guidance and experience-based inspiration rather than theoretical construction or academic discussion. Readers consulting this book may treat it as an introductory text on entrepreneurship and evaluate it alongside other sources.
Chen Feifei: public information is limited. At present, the only known work by this author is Entrepreneurship Guidance, which falls under the inspirational growth category. From this single work alone, it is difficult to confirm the author's nationality, dates of birth and death, educational background, or professional experience, and therefore impossible to outline a complete life story. Judging from the subject matter, Chen Feifei focuses on entrepreneurial practice and personal growth, writing for ordinary readers who intend to start a business or are in the early stages of their careers. Books of this kind usually use plain language to sort out entrepreneurial ideas, preparatory work, and common risks, emphasizing inspiration rather than theoretical construction. Readers should compare the book's suggestions with their own circumstances and the market environment, and try out what is feasible. Entrepreneurship Guidance is currently the main window for understanding this author, and further material is still needed to assess the writing style and influence.
Wang Yong is a Chinese author whose works span a notably wide range of subjects. Public information about him is limited, and his nationality, dates of birth and death, and educational background are not clearly recorded. Twenty-five of his works are held in the collection, covering foreign literature, finance, culture, history, biography, and politics. Judging from his representative works, he has written reflective books on living wisely such as The Wisdom of Life, as well as studies on the methods and theoretical debates of new structural economics. He has also addressed cultural history in Ten Lectures on the Circulation of East Asian Culture and specialized historical research on the environment and agricultural development of the middle and lower Yangtze region during the Han, Jin, and Southern Dynasties. His output further includes a biography, Zhen Yongsu: A Path of Study, Success Through Perseverance, and political works such as American Politics and Foreign Policy Decision-Making. Overall, his writing balances thoughtfulness, scholarship, and readability for a variety of readers.
