Entrepreneurship Practice
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Summary
By integrating knowledge of entrepreneurial qualities and innovative thinking, this book guides college students to first explore and assess whether they are suited to entrepreneurship, cultivate their innovative thinking, and then seek entrepreneurial opportunities and build entrepreneurial teams. They then study relevant entrepreneurial practices, including writing, evaluating, and presenting business plans, and learn about the various preparatory tasks before starting a business, so that they master the basic knowledge of founding an enterprise and the core elements and basic skills of entrepreneurship. Appropriate entrepreneurial cases and business operation practices are interspersed throughout the chapters to cultivate students' ability to solve specific problems in entrepreneurial practice.
Editor's review
This is a practical textbook for entrepreneurship education aimed at college students, and its most distinctive feature is that it places "Am I suited to entrepreneurship?" before the transmission of knowledge. The book starts with self-exploration and assessment, then moves on to cultivating innovative thinking, seeking entrepreneurial opportunities, and building teams, and finally lands on writing, evaluating, and presenting business plans, as well as the various preparations before founding an enterprise, forming a complete chain from knowing oneself to taking action. Entrepreneurial cases and business operation practices are interspersed throughout the chapters, with the aim of training readers' ability to solve specific problems in entrepreneurial activities rather than stopping at concept memorization. The writing follows a teaching structure with clear chapter objectives, suitable for classroom use and also for self-study by students with entrepreneurial intentions. For readers who have already entered the stage of entrepreneurial practice, the value of this book lies more in sorting out the basic framework and filling gaps than in providing cutting-edge approaches. Its overall positioning is clear: it is an introductory reading that emphasizes "think it through before you act."
Who it's for
A good fit for
- College students with entrepreneurial intentions, for systematically assessing whether they are suited to entrepreneurship
- Teachers offering entrepreneurship education courses, as a clearly structured teaching text
- Aspiring entrepreneurs just starting out, for filling gaps in basic knowledge of team building and business plan writing
- Counselors and competition advisors guiding student entrepreneurial projects, as a reference reader
Not a good fit for
- Mature entrepreneurs with years of business experience seeking advanced strategies; the content is rather basic and introductory
- Readers hoping for in-depth industry analysis or capital operation content; the book focuses on basic entrepreneurial practice
- Casual readers who only want to read entrepreneurial stories and do not intend to take action; the textbook structure is quite pronounced
Reading tips
- First complete the self-exploration and assessment section in the book, earnestly write down your judgment of your own entrepreneurial qualities, and then decide the reading focus of subsequent chapters.
- When reading the business plan chapter, simultaneously draft your own business plan and check it item by item against the evaluation criteria in the book.
- Treat the cases in each chapter as practice materials: first analyze the problems yourself, then compare with the approaches in the book to train your ability to solve practical problems.
- Can be used alongside a course or entrepreneurship competition, advancing chapter by chapter, building teams and refining projects while learning.
Contents
- 版权信息
- 前言
- 第1章 创业者素质
- 1.1 创业动机和人格特质
- 1.2 创业的前提条件
- 1.3 创业行业的选择
- 1.4 产生一个企业构想
- 1.5 建立一个商业模式
- 1.6 创业个案呈现
- 创业指导
- 拓展与思考
- 思考题
- 创业素质测评1
- 创业素质测评2
- 第2章 创新思维
- 2.1 创新思维的内涵
- 2.2 创新思维的表现形式
- 2.3 培养创新思维的方法
- 创业指导
- 拓展与思考
- 思考题
- 创新思维训练1
- 创新思维训练2
- 创新思维训练3
- 第3章 创业机会的识别
- 3.1 创业机会的内涵
- 3.2 创业机会的发现与识别
- 3.3 创业机会的评价
- 创业指导
- 拓展与思考
- 思考题
- 创业实践活动1
- 第4章 创业项目的选择
- 4.1 创业项目的选择内容
- 4.2 创业项目的选择方式
- 4.3 创业项目的选择技巧
- 创业指导
- 拓展与思考
- 思考题
- 创业实践活动2
- 第5章 创业团队的组建
- 5.1 创业团队的内涵
- 5.2 创业团队的组建
- 5.3 创业团队的风险与控制
- 创业指导
- 拓展与思考
- 思考题
- 创业实践活动3
- 第6章 创业资源的整合
- 6.1 创业资源的内涵
- 6.2 创业融资的内涵
- 6.3 创业资源的管理
- 创业指导
- 拓展与思考
- 思考题
- 创业素质测评3
- 第7章 创业计划书的撰写
- 7.1 创业计划书的内涵
- 7.2 创业计划书的构成要素
- 7.3 创业计划书的撰写方法
- 7.4 创业计划书的评价
- 7.5 创业计划书的演讲
- 创业指导
- 拓展与思考
- 思考题
- 创业实践活动4
- 第8章 创业前的准备
- 8.1 创业前的准备工作
- 8.2 创业的流程
- 8.3 创业的机遇与风险
- 8.4 企业的社会责任
- 创业指导
- 拓展与思考
- 思考题
- 创业素质测评4
- 附录
- 参考文献
FAQ
Is this book suitable for someone who has worked for several years and wants to start a business?
It can be read, but expectations should be adjusted. This book is positioned as entrepreneurship education for college students, covering basic practices such as self-assessment, innovative thinking, opportunity seeking, team building, and business plan writing; it is suitable for systematically sorting out the preparatory framework before entrepreneurship. Readers with work experience can use it as an introductory text to fill gaps, while advanced strategies require other materials.
Are the entrepreneurial cases in the book real company cases?
According to the materials, appropriate entrepreneurial cases and business operation practices are interspersed throughout the chapters, with the aim of cultivating students' ability to solve specific problems in entrepreneurial practice. Readers can use the cases as analytical practice materials, focusing on the thinking and methods behind the cases rather than treating them as templates to copy directly.
Is it meaningful for students who have no intention of starting a business to read this book?
Yes. The content on self-exploration and assessment, cultivating innovative thinking, team building, and business plan writing essentially trains self-awareness, structured thinking, and expression skills, which are equally applicable in employment, competitions, and daily study. Readers who do not intend to start a business can focus on the innovative thinking and teamwork sections.
Can this book replace actual entrepreneurial practice?
No. This book is positioned as a practical entrepreneurship textbook, providing the basic knowledge of founding an enterprise and the framework of core elements and basic skills, and training analytical ability through cases. True entrepreneurial ability still needs to be honed in practice and projects. It is recommended to use this book as a preparatory handbook before action, writing business plans, forming teams, and validating ideas while reading.
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About the author
施让龙
Author
Shi Ranglong is an author about whom limited public information is available. One Chinese book by this author, Entrepreneurial Practice (Chuangye Shiwu), has been confirmed, and the book is categorized on the site under examinations. Basic details such as nationality, dates of birth and death, and an English name are not recorded, so his personal history and professional background cannot be described in detail, nor should any speculation be made. Judging from the only known work, his writing focuses on organizing practical knowledge about entrepreneurship and offering operational guidance for learners who need a systematic understanding of entrepreneurial procedures or who are preparing for related examinations or courses. Works of this kind usually emphasize practicality and step-by-step applicability, with concise language that helps readers understand and apply the material. As his only currently visible representative work, Entrepreneurial Practice broadly reflects his attention to entrepreneurship education or related examination preparation. Because the number of works is small and information is scarce, a full assessment of his writing style and influence is difficult, and readers may learn more about his expressive characteristics and intended audience from the book's specific contents.
