The Road to Entrepreneurship

Name: The Road to Entrepreneurship
ISBN: 9787568905060

曹军Chongqing University Press · ChinaMay 2020

2.7

Word count: 100K words
Chapters: 48
ISBN: 9787568905060

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Summary

This book addresses the common challenges faced by young entrepreneurs, typically university graduates and postgraduates. By analyzing multiple entrepreneurial cases and reflecting on the author's own professional practice, it offers foundational and holistic thinking on entrepreneurship, along with key issues to watch for in the early stages and ways to resolve them. These topics span entrepreneurial direction, strategy, management, innovation management, team building, financial management, and financing.

Editor's review

Entrepreneurship: A Path Forward is a Chongqing University Press title focused on entrepreneurial practice and reflection. Drawing on his extensive industry experience and teaching background, author Cao Jun constructs a framework of entrepreneurial knowledge that combines theoretical depth with practical breadth. Rather than a superficial success manual, the book probes the core stages of entrepreneurship—from opportunity recognition and team formation to resource integration and business model design—systematically mapping the internal logic and common pitfalls of entrepreneurial activity. Cao Jun's style is pragmatic and restrained, avoiding overly romanticized narratives and instead presenting entrepreneurship as a rational economic activity marked by complexity and challenge. For readers eager to understand entrepreneurship systematically and build a structured understanding, this book offers a solid roadmap. Its value lies in not promising shortcuts but guiding readers toward careful self-assessment and thorough planning—a calm perspective that is especially valuable in today's noisy entrepreneurial environment.

Who it's for

A good fit for

College students or newcomers to the workplace who have a preliminary idea about entrepreneurship and hope to gain a systematic understanding of the entire entrepreneurial process
Core members of early-stage startup teams who need to sort out their thinking and fill in gaps
University teachers or trainers who teach entrepreneurship-related courses and need localized case references
Readers outside the entrepreneurial field who are interested in the logic of business operations and hope to expand their cognitive boundaries

Not a good fit for

Readers looking for get-rich-quick secrets or instant how-to guides
Seasoned entrepreneurs or investors, for whom some of the foundational frameworks may already be familiar

Reading tips

Read in conjunction with your own career or project plans, using the book's frameworks as tools for self-examination
Pay particular attention to the chapters on risk analysis and team management—soft areas that are often overlooked in practice
Reading in order is not required; go directly to the modules most relevant to your immediate needs and read them closely

About the publisher

Chongqing University Press China · Founded in 1985

Chongqing University Press is a comprehensive university press whose publishing areas span social and cultural studies, industrial technology, finance and economics, medicine, social psychology, and theory. Judging from its catalog, the press publishes both academic works and popular science titles. Representative books include E. H. Gombrich's Shadows: The Depiction of Cast Shadows in Western Art, Magnesium-Based Hydrogen Storage Materials by Pan Fusheng et al., Research on China's Regional Spatial Development Models by Sun Jiuwen, and titles from the Gynecologic Oncology Committee of the Chinese Anti-Cancer Association, such as the Guidelines for Diagnosis and Treatment of Common Gynecologic Malignancies in China (2019) and Bipolar Disorder: What You and Your Family Need to Know. Its authors work in art history, materials science, regional economics, clinical medicine, and social research methods. Public information is limited, but its publishing profile combines academic translation, industrial technology, and practical medical guides.

版权信息
第一章为什么要创业
一、关于自由
二、关于快乐
三、关于国家
四、关于梦想
第二章创业基因
第三章创业方向
一、研究需求
二、认识趋势
三、发挥优势
第四章互联网时代的创业机遇
第五章如何进人军工市场
第六章女性创业优势
第七章创业战略
一、目标体系
二、竞争战略
三、战略定力
第八章创业环境
一、有利于创业的融资环境
二、有利于创业的自然环境
三、有利于创业的配套环境
四、有利于创业的法律环境
五、有利于创业的政策环境
第九章创新是创业的生命
一、关于创新的认识论
二、关于创新的方法论
三、创新的技术基础工作
四、创新文化
第十章创业团队
第十一章创业管理
一、管理就是决策
二、向《孙子兵法》学管理
三、借鉴航天系统工程管理方法
第十二章商业模式
一、产品开发模式
二、产品生产模式
三、产品营销模式
第十三章干算结合
一、偿债能力类指标
二、资本状况类指标（2项）
三、盈利能力类指标（13项）
四、营运能力分析（10项）
第十四章融资与融智
第十五章创业者的修炼
第十六章基业长青
参考文献
后记

FAQ

Is this book highly theoretical? Does it contain a lot of obscure jargon?

The theoretical framework is clear, but the author explains it in plain language using localized cases. Technical terms are used sparingly, making the book accessible and suitable for readers without a strong business background.

Does the book include specific cases? What types of cases?

The book incorporates many practical cases drawn from China's business environment, covering various industries and stages. They are used mainly to illustrate key concepts and common pitfalls, enhancing readers' intuitive understanding.

Is this book still worth reading for someone who has worked for many years?

Yes. Even if you do not plan to start a business, the book's discussion of opportunity spotting, resource integration, and systems thinking is very helpful for driving innovation or sharpening strategic thinking within a company.

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About the author

曹军 Author

Cao Jun is an author about whom limited public information is available; his writing spans health and wellness, social psychology, finance, and popular food science. Fifteen of his works are held in the collection, ranging from Illustrated Color Psychology and Absolute Persuasion to Healthy Fruit and Vegetable Juices, A Complete Guide to Dietary Dos and Don'ts for Diabetes, and How to Lower Blood Sugar Most Effectively. He is skilled at turning specialized knowledge into accessible, practical reading that helps ordinary readers with everyday health and psychological concerns. His food-related books focus on topics such as fruit and vegetable juices and quick-weight-loss foods, emphasizing practicality and easy reference, while his health books address home self-care and dietary guidance for chronic conditions such as diabetes. Overall, Cao Jun's writing is practical, clearly organized, and often illustrated, making it suitable for general readers and family reference.