Trust Agent cover

Trust Agent

Rating 3.4
Word count
162K words
Chapters
112
ISBN
9787547016466

Tags

Summary

This is a book about how to build influence online. Two social media veterans show you how to unlock the web's potential and use it to build influence, raise your profile, and earn trust. The internet has undoubtedly changed the way we do business—especially marketing. Today the most valuable currency is not the dollar but trust itself.

If your company doesn't know how to navigate this new marketplace, social networks and personal relationships will sway consumers far beyond the reach of your marketing messages. Learn now how to harness the power of the internet and social networks for your company. This book gives you all the tools and strategies you need to respond the right way.

Editor's review

This book pulls "trust" down from the moral vocabulary to the level of business operations, discussing how companies can build perceptible influence through consistent output, relationship maintenance, and transparent communication after social networks changed the way information spreads. Both authors have frontline social media experience; the writing leans practical rather than theoretical, focusing on tools, strategies, and responses. For those working in branding, content, or private-domain operations today, the book's judgment that "influence comes from relationships, not advertising" still has value as a reminder. Read it not as a universal formula but as a thinking framework: first examine the trust gap between your business and your users, then pick workable practices and test them in small steps. It suits comparison and review when marketing plans repeatedly fail and ad costs rise, and works well as shared reading for a team discussing "why should we be trusted."

Who it's for

A good fit for

  • Marketing and brand practitioners who need to rethink trust mechanisms in social networks
  • Small and medium business owners who want to build reputation and customer relationships on a limited budget
  • Content and community operations staff who want to improve user stickiness and long-term influence
  • General readers interested in building online influence who want practical ideas

Not a good fit for

  • Readers expecting systematic academic theory or rigorous empirical research
  • Readers looking for short-term traffic tricks and quick follower-growth templates
  • Readers who do no online business at all and do not need to maintain public relations

Reading tips

  1. Start with the chapter most relevant to your own business and read with a specific question in mind
  2. After each chapter, write down one small action you can carry out within two weeks and set an observation metric
  3. Read chapter by chapter with team members and use the book's framework to review the trust gaps in current marketing actions

About the publisher

Volumes Publishing Company China · Founded in 2003

Volumes Publishing Company is a comprehensive publisher known for its titles on Chinese classics and literature and the arts. Its publishing covers classical literature, essays and miscellaneous writings, folk literature, foreign literature, and exam preparation books. Judging from the 269 titles in the database, the company emphasizes making classic works accessible to a broad readership. Representative books include Letters from Fu Lei to His Son, The Four Great Classical Novels, Teahouse, The Classic of Mountains and Seas, Dawn Blossoms Plucked at Dusk, and Camel Xiangzi, with authors including Fu Lei, Cao Xueqin, Luo Guanzhong, Shi Nai'an, Wu Cheng'an, Lao She, Liu Xiang, and Liu Xin. The company has also developed series brands such as the Volumes Studio Chinese Classics and the Science Fiction Library, giving it a distinctive profile in organizing Chinese classics and promoting literary reading. Public information on its other publishing activities is limited.

Contents

  1. 版权信息
  2. 品牌,谁说了算
  3. 成为网络资本家
  4. 谁能成为信任代理
  5. 中文版序
  6. 前言
  7. 引言
  8. 假冒大导演
  9. 我们站在信任和科技的十字路口
  10. 这是一个信任缺失的时代
  11. 网络王国的土著居民
  12. 高透明度
  13. 把真实的播报带入你的生活
  14. 谁是信任代理
  15. 《黑客帝国》中的那些事儿
  16. 属于“我们”的媒体
  17. 社会资本也是一种财富
  18. 白纸黑字写清楚
  19. 原则一 我的游戏我做主
  20. 制定自己的规则
  21. 为你的游戏起个不一样的名字
  22. 创造自己的新空间
  23. 发掘自己独特的方式
  24. 玩转你自己的游戏
  25. 确保可以与多方对接
  26. 将自己的名字打造成品牌
  27. 做第一个动手的人
  28. 是时候采取行动了
  29. 原则二 成为“自己人”
  30. 人性化的重要性
  31. 信任的考验
  32. 信任陌生人
  33. 大多数舆论是不可信的
  34. 让别人知道你的名字
  35. 半个陌生人
  36. 朋友的商业价值
  37. 大众微型品牌传播
  38. 新兴的网络社区
  39. 归属感
  40. 别让你的网络价值贬值
  41. 人们记住的是第一个采取行动的人
  42. 与有误解的人保持沟通
  43. 不做这样的“自己人”
  44. 提携后辈还是巴结前辈
  45. 评论的商业价值
  46. 赢得自己在社区中的地位
  47. 这些公司深谙成为“自己人”是如何运作的
  48. 信任代理并不是渗入者
  49. 不要成为“那家伙”
  50. 原则三 把自己当成放大器
  51. 杠杆原理
  52. 不可小觑的杠杆原理
  53. 用杠杆撬动财富
  54. 学会用杠杆来增值
  55. 在网上结识新朋友
  56. 撬动地球的谷歌
  57. 机会就在你身边
  58. 最大化时间利用率
  59. 帮助他人,不是交换人情
  60. 让自己变得更富激情
  61. 把你的社区当做杠杆支点来保护
  62. 最快得到第一手资讯
  63. 去鱼群出没的地方钓鱼
  64. 发布可以得到推荐的内容
  65. 要做的和不该做的事
  66. 成功是可以移植的
  67. 等等,听上去你在说……
  68. 原则四 成为网络联系的中心
  69. 重要的不是你认识谁,而是谁认识你
  70. 构筑坚实的网络人际关系
  71. 发掘网络连接者的价值
  72. 在做生意之前就要搞好关系
  73. 原则五 做精通交际礼仪的大师
  74. 网络王国土著居民的微宣言
  75. 网络交际中的基本礼仪
  76. 网络黄金定律
  77. 透明发言和匿名发言所给出的回馈信息
  78. 情感共鸣所给出的回馈信息
  79. 潜水与加入对话
  80. 新型客户服务
  81. 保持远距离联系
  82. 分享生活中的小事
  83. 不是所有信息都适合放在网上
  84. 让大家知道你的商品但不要促销
  85. 赢得陌生人的信任
  86. 对多次问及的问题给出一个简单的答复
  87. 留下可靠的第一印象
  88. 并非人人都是网络专家
  89. 分享你的影响力
  90. 原则六 组建自己的网络军队
  91. 浪人部队不能打胜仗
  92. 网络军队的力量
  93. 机械化:当你不在的时候网络仍可以为你工作
  94. 轻松传播信息
  95. 规模:个性化体验的重要性
  96. 设置自己的拨号音
  97. 每支军队都有目标
  98. 为理念装上把手
  99. 结语 成就网络影响力
  100. 世界因你而不同
  101. 掌握明天的收音机
  102. 用信任代理的角度看世界
  103. 一个让你走向成功的小技巧
  104. 结识新朋友
  105. 从小处着手
  106. 提升自己还是推倒别人
  107. 警惕赞扬和奖杯
  108. 提升网络形象的六大策略
  109. 如果由你来为本书续写下一章
  110. 把你学到的推荐给其他人
  111. 你可以做的三件事
  112. 我们将走向何方

FAQ

Is this book mainly about traffic tactics or trust building?
The focus is trust building. It discusses how to use social networks to build influence and awareness, rather than offering short-term follower-growth or ad-arbitrage methods. It suits people who want to understand the value of long-term relationships.
Will the content be outdated because it was published earlier?
Specific platform tools may change, but the book's thinking on relationships, transparent communication, and accumulating influence remains relevant. Treat the tool sections as cases and the strategy sections as a framework.
Can someone with no marketing background understand it?
Yes. The book is mainly based on practical experience, and the terminology barrier is not high. It is advisable to read the chapters relevant to your own business first, then go back to the overall framework sections.

Comments

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About the author

Chris Brogan is an author about whom limited public information is available; to date, two of his works are known to have been introduced to the Chinese book market. Judging from their subject matter, he focuses on the fields of business management and social culture, and his representative works are The Impact Equation: How to Speak for Yourself and Trust Agents. The titles of both books point to the theme of how individuals and organizations can build a credible image and accumulate influence in the digital age. In style, the writing tends toward practical experience and strategy for general readers rather than academic theorizing. Because basic details such as his dates of birth and death, nationality, and original English name remain unclear, his full biography and creative background still require further verification; nonetheless, based on the topics of the two Chinese translations now available, his work can be seen as a kind of popular writing practice in this field aimed at ordinary readers.

Julien Smith is an author with two works introduced to Chinese readers. Public information about him is limited, and details such as his nationality, dates of birth and death, and original English name are not clearly recorded. Judging from the two titles in the collection, The Impact Equation: Are You Making Things Happen? and Trust Agents, his writing centers on personal branding, trust relationships, and the building of influence, touching on management as well as social and cultural issues. His books address readers who wish to gain attention through content and credibility, emphasizing methodical explanation and case-based discussion that link self-expression, relationship management, and business practice in the internet age. Overall, his works combine a practical orientation with cross-disciplinary observation and are suitable for readers interested in personal influence and the mechanisms of trust.

缪梅 Author

Miao Mei is an author with limited publicly available information; the only confirmed work is Trust Agency, which is classified under social culture. On the basis of this single work alone, it is difficult to sketch a complete picture of her life background or her full body of writing, and readers' knowledge of her comes mainly from this book itself. Judging by its subject category, Trust Agency addresses issues at the social and cultural level, involving trust between people and how it operates in real life. Writing of this kind usually requires the author to observe social phenomena and present analysis in a relatively accessible way, so that ordinary readers can understand it and relate to it. Miao Mei's writing style can therefore be inferred to lean toward realistic concern and plain-spoken expression rather than dense academic argument. Since only one work is held in the collection, her future direction and overall profile as a writer await further material.

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