Biography of Ren Zhengfei
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Summary
Editor's review
Who it's for
A good fit for
- Researchers and readers interested in Chinese business history and entrepreneurship
- Entrepreneurs and business managers who wish to understand Huawei's development history and management philosophy in depth
- Industry professionals seeking to explore the trajectory of the communications and technology industries
- Working professionals and young students seeking inspiration for personal growth and overcoming adversity
Not a good fit for
- Purely technical enthusiasts expecting Huawei's technical details or a chronicle of product development
- Readers hoping for quick-success secrets or fast-food-style business stories
Reading tips
- It is recommended to read this book alongside works such as The Huawei Basic Law and Will Huawei Be the Next to Fall? for a more three-dimensional understanding
- When reading, focus on the logic of Ren Zhengfei's decisions and shifts in thinking across different historical periods (e.g., the early startup phase, the internationalization stage, and times of crisis)
- There is no need to finish it in one sitting; you can digest its management ideas and strategic thinking in stages, in light of your own work or reflections
About the publisher
Zhejiang People's Publishing House is a comprehensive publisher known for its social science, history and foreign literature titles, covering philosophy, politics, law, economics, culture and history. Among the books in the library catalogue, its foreign literature list includes Yasunari Kawabata's Snow Country and The Old Capital in well-known translations, as well as Wuthering Heights; its history list is represented by Dangnian Mingyue's Ming Dynasty series, and its politics list by Zhejiang New Discourse. Authors represented include Yasunari Kawabata, Ye Weiqu, Tang Yuemei, Dangnian Mingyue, Emily Brontë and René Wellek, with Wellek's Theory of Literature (newly revised edition) among its titles in literary theory. Beyond these areas, the press also publishes works on literary appreciation and social culture, giving it a profile that combines classic translations, popular history and academic works. As publicly available information is limited, other details are not covered here.
Contents
- 版权信息
- 序言
- 第一章 谁是任正非?
- 1. 不凡的父辈
- 2. 一个特殊的时代
- 3. 军旅生涯
- 4. 转折:另一种人生的开始
- 5. 华为诞生记
- 第二章 踏上新征程
- 1. 寻觅商机的美国之行
- 2. 华为前途,喜忧参半
- 3. “与时俱进”,才是发展王道
- 4. 打一场“持久战”
- 第三章 华为新起点
- 1. 万门机的问世
- 2. 邳州之战
- 3. 改变自我,改变历史
- 4. 兴衰“巨大”
- 5. 在恰当的时机出手
- 第四章 打造软实力
- 1. 整顿内部,优化管理
- 2. 华为的“IPD”化
- 3. 从IPD到ISC
- 4. “任氏”管理法则
- 第五章 “狼”行天下
- 1. 向上海贝尔宣战
- 2. “北电”失落记
- 3. 庞大的AT&T
- 4. 朗讯的失势
- 5. “中华”大战
- 6. 两败俱伤
- 7. 祸起萧墙
- 8. 华为是“土星”,港湾是“光环”
- 9. 华为的胜利
- 第六章 征战四方
- 1. 扎根香江
- 2. 坎坷的“俄罗斯之役”
- 3. 挺进非洲与拉美
- 4. “刀马所至皆汉土”
- 5. 征服“罗曼之乡”
- 6. 牵手英国电信
- 7. 开拓荷兰市场
- 8. 德国:欧洲的最后一战
- 第七章 华为、思科大PK
- 1. “前华为”时代的商战
- 2. 非凡的思科
- 3. “华为威胁论”
- 4. 敢打才能和,小输就是赢
- 5. 华为的“统一战线”
- 6. “世纪之讼”
- 7. 再接再厉
- 第八章 “华为精神”
- 1. 从《华为基本法》说起
- 2. 一波三折
- 3. 华为的向“前”看与向“钱”看
- 4. 独特的“薪酬激励法”
- 5. 不让员工“吃亏”
- 6. 股权制度的改革与风波
- 7. 华为“控股”
- 8. 财务转型记
- 第九章 以人为本
- 1. 潜力第一,经验第二
- 2. 是人才,就有平台
- 3. “炒干部”
- 4. “制造”精英
- 5. 从群众中来,到群众中去
- 6. 从“狼性”到“人性”
- 第十章 一切都只为客户
- 1. 客户第一
- 2. 客户满意度
- 3. 华为“变奏曲”
- 4. 非凡的营销战略
- 5. 华为的反应力
- 第十一章 新征程,新华为
- 1. 华为转型:从通信到企业网
- 2. 云计算时代
- 3. 为“中国质量”代言
- 4. 专利大战:华为VS三星
- 第十二章 非凡领袖
- 1. 低调做人,高调做事
- 2. 有原则的“低调”
- 3. “偏执”的力量
- 4. 做有高度的事业
- 5. 他是一个“强悍”的人
- 6. 硬汉柔情
- 7. 最难割舍是亲情
- 8. 华为之父
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About the author
Sun Like is a Chinese author whose writing focuses mainly on finance, management, and biography. Public information about him is limited, and details of his life have not been clearly established. Eight of his works are included in the collection, falling into two main categories: biographies of entrepreneurs and books on investing and personal finance. On the one hand, he writes about figures such as Ren Zhengfei, Duan Yongping, and Warren Buffett, addressing the nature of business, the truth about management, and the logic of investing; on the other, he presents investment ideas in the form of Q&A records and internal speeches. His writing tends to sort out these figures' business thinking and decision-making methods in plain language, introducing business and investment knowledge to general readers. His representative works include The Duan Yongping Investment Q&A (two volumes), Ren Zhengfei: The Essence of Business, A Biography of Duan Yongping, and Buffett's Principles.