Learning Entrepreneurship from 0 to 1
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Summary
Editor's review
From an editorial perspective, the book's core value lies in its clear framework and down-to-earth cases. It avoids the blind enthusiasm of "entrepreneurship for entrepreneurship's sake" and instead guides readers to rationally assess their own conditions and market opportunities, emphasizing a "from 0 to 1" process that begins with solving a real problem. It also reminds readers of details easily overlooked in the early stages, such as equity design and legal risks, reflecting a pragmatic style.
Although some specific market data may change over time, the underlying entrepreneurial logic and core thinking frameworks it reveals—such as how to define a monopoly market and build an effective growth engine—retain lasting reference value. For explorers genuinely ready to take the first step, this is an action checklist and risk-alert manual worth consulting repeatedly.
Who it's for
A good fit for
- College students or early-career professionals with preliminary startup ideas but lacking systematic understanding
- Entrepreneurs in the conception or early startup stage who urgently need to clarify practical steps
- Observers who wish to understand the full picture of entrepreneurship and assess their own suitability
- SME managers hoping to draw on startup thinking for internal innovation or business expansion
Not a good fit for
- Scholars seeking advanced business theory or cutting-edge academic research
- Readers hoping for instantly replicable "quick-success secrets" that guarantee success
Reading tips
- Read the table of contents first, then select and closely read chapters relevant to your current stage (e.g., conception, preparation, launch).
- While reading, use the reflection questions or checklists in the book to draft answers for yourself or a hypothetical project, turning knowledge into concrete plans.
- Consider reading alongside one or two in-depth industry analyses or biographies to balance methodology with deeper industry insight.
About the publisher
Tianjin Science and Technology Press is a science and technology publisher whose main publishing areas are the natural sciences, engineering and technology, medicine and health, popular science for everyday life, and science and engineering textbooks, with a particular strength in medicine and health, health care, and traditional Chinese medicine books. Its catalogue covers popular science, social sciences, medicine, finance and economics, and philosophy; it includes classic translations such as The Nine Chapters on the Mathematical Art, On the Origin of Species, and Euclid's Elements, alongside popular science and finance titles such as Hallucinations, Parasite Rex, The Six Numbers, and The Man Who Solved the Market. Its TCM health titles include a two-volume work on Li Dongyuan's spleen-and-stomach theory. Authors and translators represented include Zhang Cang, Charles Darwin, Oliver Sacks, Luo Dalun, Carl Zimmer, and Martin Rees. Public information is limited, so this profile focuses on the publishing directions reflected in the catalogue.
Contents
- 版权信息
- 前言
- 第一章 创业方向： 你准备做什么
- 创业，要选择你认为最有前途的行业
- 系统地对行业进行市场调研
- 确定客户源：你是否愿意与他们打交道
- 创业切入点越具体越好
- 创业误区一：只做自己最喜欢的
- 创业误区二：只做自己最熟悉的
- 创业误区三：做自认为最暴利的
- 创业切忌眼高手低，要接地气
- 第二章 团队组建： 让1+1>2
- 仅凭一个人就能做成的一定不是事业
- 为什么拿破仑说“我比阿尔卑斯山还高”
- 应该选择什么样的人做你的创业合伙人
- 从“桃园三结义”中学找合伙人
- 合伙人误区一：哥们儿义气更有凝聚力
- 合伙人误区二：仅学得曾国藩的皮毛
- 合伙人提醒：合的是人品和志向
- 团队职责一定要事前规定清楚
- 没有检视和总结，就没有进步
- 创业团队赢在合力，输在分力
- 第三章 商业模式： 提炼更优的 赚钱模式
- 商业模式务必行之有效
- 史玉柱对网游商业模式的革新
- 不断优化商业模式中的过程
- 大道至简：不要刻意追求商业模式的复杂度
- 把产业链思维融入商业模式
- “互联网+”：传统产业+互联网
- “羊毛出在狗身上，猪来埋单”的商业模式
- 免费经营的商业模式
- 稳定之殇：商业模式没有绝对稳定
- 第四章 融资渠道： 如何筹集启 动资金
- 创业好比孵小鸡，但得先有鸡蛋
- 常见的几种融资渠道
- 创业融资多少钱最合适
- 怎样为你的创业项目找到投资人
- 跟投资人谈判的学问
- 何为创业项目“路演”
- 简介国内外的融资政策
- 另样融资：适量负债经营
- 上市也是一种融资，并非与你无关
- 第五章 注册实体： 新公司的诞生
- 盘点创业可选的组织机构形式
- 找代理机构注册还是自己亲力亲为
- 为你的公司起个与众不同的好名字
- 设计一个让人心动的徽标
- 公司选址时要考虑的问题
- 选择一个让人好记的网站域名
- 电商公司注册时需要注意的问题
- 注册公司的机会与风险
- 第六章 经营管理： 耐性与激情 一样重要
- 生产、销售、财务：初创型公司的低配
- 创业公司的市场营销策略
- 创业公司的产品研发策略
- 创业公司的品牌经营策略
- 开源节流：创业公司的成本管理
- 创业公司的财务管理
- 创业公司的人事管理
- 打造“诚信守法、专业服务”的基因
- 第七章 危机应对： 兵来将挡， 水来土掩
- 当危机来临，要分清危机的性质
- 打蛇打七寸：处理危机的关键
- 危机可以检验企业的生命力
- 危机意识：华为的冬天理论
- 应对危机的立足点是预防
- 刘强东试水电商：突出重围
- 柳传志创业初期被骗：豁出去了
- 持续创业，让企业起死回生
- 危机：将危险转化为发展机会
- 第八章 文化建设： 从开始就培 养企业文化
- 企业文化也是生产力
- 张瑞敏：企业文化是海尔的灵魂
- 马云：阿里巴巴的魅力不在制度，而在文化
- 柳传志：联想以人为先
- 任正非：华为坚持多元、包容、和谐
- 李彦宏：百度文化“简单可依赖”
- 马化腾：腾讯的自我颠覆
- 雷军：小米学习到了4家公司的精髓
- 刘强东：我的文化就是京东的文化
- 比尔·盖茨：人的潜质对微软更有价值
- 乔布斯：苹果要把每件事都做得精彩绝伦
- 山姆·沃尔顿：沃尔玛赢在敬业
- 真正让企业生生不息的是文化
- 第九章 创新驱动： 没有创新， 你还有什么
- 之所以创业，是因为要有所创新
- 适当规避红海市场，探索蓝海空间
- 创新要结合产业链生态环境
- 创新一定要具体：改进用户体验
- 企业商战，斗的就是创新力
- 创新面前，人人平等
- 你今天摒弃创新思维，明天就会被淘汰
- 一切伟大都是创新的结果
- 创新不是乱折腾，而是有规划地折腾
- 第十章 牢记愿景： 时刻不忘创 业初衷
- 是什么促使你成为创业者
- 为了增加收入、改善生活质量而创业
- 为了改变社会地位而创业
- 为了更好地学以致用而创业
- 为了儿时的梦想而创业
- 为了几位好伙伴在一起奋斗而创业
- 为了夫妻共同经营而创业
- 为了共同富裕的梦想而创业
- 创业，从来不是你一个人的事
- 附录
- 参考文献
- 后记
FAQ
Is this book suitable for someone with no business background at all?
Is the content in the book outdated?
What is the difference between this book and Peter Thiel's Zero to One?
Comments
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About the author
Hong Chenhao is an author about whom limited public information is available. The only verifiable detail is that the author wrote the book Learning Entrepreneurship from Zero to One, with one work listed in the database, commonly classified under inspirational growth. Because basic information such as nationality, dates of birth and death, and English name remains unclear, it is difficult to reconstruct the author's personal background, and readers' understanding depends mainly on this single work. Judging from the title and category, the book addresses readers new to entrepreneurship, focusing on entrepreneurial thinking and practical methods for starting from scratch. Its language tends to be accessible and practical, emphasizing shifts in mindset and basic steps rather than difficult theoretical argument. Such writing is common in inspirational growth and introductory entrepreneurship books, aiming to lower the reading threshold and help beginners build a framework and clarify their direction. Given the limited information, the book's actual influence and reader response cannot be confirmed, and Hong Chenhao's writing style can only be roughly inferred from the title and category.
Duan Xiu is an author about whom very limited public information is available. The only confirmable details are a single work, Learning Entrepreneurship from Zero to One, and its classification under inspirational growth. Because there are no reliable records of the author's nationality, dates of birth and death, education, or professional career, this profile makes no speculative additions. Judging from the title, the book addresses readers who wish to understand the early stages of starting a business, and its content is likely to cover the basic ideas and practical methods of building something from scratch, placing it at the intersection of inspirational growth and introductory entrepreneurship. Works of this kind tend to emphasize readability and practical application, using clear structure and accessible language to help readers understand the problems that may arise in the initial phase of a venture. Although biographical information about the author remains unavailable, the book still offers an introductory reading option for those interested in personal growth and entrepreneurial practice.
Guo Xiaohong is an author about whom limited public information is available. Only one work by this author can currently be confirmed: From 0 to 1: Learning to Start a Business. The book falls under the inspirational growth category and is aimed at readers who want to understand the early stages of entrepreneurship, focusing on the basic ideas for building a business from scratch. Since no reliable records are available regarding the author's nationality, dates of birth and death, educational background, or professional experience, no speculation is offered here, nor are invented details used to fill in the gaps. Judging from the existing work, Guo Xiaohong's writing emphasizes practicality and accessibility, with plain and easy-to-understand language that breaks the relatively complex subject of entrepreneurship into actionable steps, making it suitable for readers new to the field. Although the number of works is small, this book occupies a place among inspirational growth and introductory entrepreneurship reading, and offers some inspiration to readers hoping to take their first step.
