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A Panorama of World Television Programs
Communication University of China Press · 2015
This book is the most systematic and comprehensive reference work to date on the great variety of television programs commonly seen around the world t…
A Study of Innovation in China's Television Advertising Business Models
Communication University of China Press · 2015
Set against the backdrop of reform in China's media industry, this book reviews the many changes in the ecological environment of media advertising op…
Frontiers of International Television
Communication University of China Press · 2015
The book is divided into five parts: shaping television brands; breaking the institutional ice: the channel system reform of television stations; cros…
A Systems Analysis of Capital Operation in China's Television Industry
Communication University of China Press · 2014
This book is a theoretical monograph offering a systems analysis of capital operation in China's television industry. Its content involves the system …