马琦

Ma Qi is an author about whom limited public information is available. His works span several fields, including finance and economics, management, and popular science. Five of his titles are held in this collection. They include college applied-planning textbooks such as Marketing (Third Edition) and Marketing (Fourth Edition), as well as Big Data Marketing, a practical guide attuned to marketing practice in the digital age, reflecting his continuing attention to both marketing teaching and its applications. On the other hand, his studies on the development of lead mining in Guizhou during the Qing dynasty from multiple perspectives and on human–land relations and ecological environment change in the Dianchi Lake basin in historical periods turn toward historical geography and environmental change, showing an interdisciplinary research interest. Overall, Ma Qi's works combine textbook writing with specialized research, cover a wide range of subjects, and lean toward empirical and applied approaches.