About the author

Ma Yue is a Chinese author of books on management and finance, about whom limited public information is available. Seven of her works are included here, focusing mainly on corporate management, human resources, and brand culture. Her book on human resources explains, in plain terms, the thinking behind compensation design and talent mechanisms. A series of books on Moutai examines the company through such themes as creativity, craftsmanship, culture, reputation, and strategic resolve, covering innovation, quality, cultural cohesion, influence, and strategic choice. Another book looks at the growth and culture of a specific liquor company. Her writing tends to analyze business practice through conceptual frameworks in accessible language, addressing managers and general readers interested in business culture.

Written (7)

Human Resources Is Actually Quite Simple: Compensation Philosophy and Talent Mechanisms That Reshape Cognition cover
Rating 3.7
Human Resources Is Actually Quite Simple: Compensation Philosophy and Talent Mechanisms That Reshape Cognition 肖南 / 马玥 Zhejiang University Press · 2024 Why is it so hard to hire excellent people? How can outstanding employees be helped to become even better? How can compensation systems be used to att…
Understanding Xijiu Here cover
Rating 3.0
Understanding Xijiu Here 张小军 / 马玥 / 熊玥伽 Publishing House of Electronics Industry · 2024 This book offers an in-depth study of the development of Xijiu Group, interpreting its growth from a third-party perspective while analyzing its core …
Moutai's Craftsmanship: The Road to High Quality cover
Rating 3.7
Moutai's Craftsmanship: The Road to High Quality 张小军 / 马玥 / 熊玥伽 Publishing House of Electronics Industry · 2022 Moutai Craftsmanship: The Road to High Quality offers an in-depth analysis of Moutai's brewing techniques, craftsman training system, and the industry…
Moutai's Cultural Power: The Momentum of Aggregated Development cover
Rating 3.7
Moutai's Cultural Power: The Momentum of Aggregated Development 张小军 / 马玥 / 熊玥伽 Publishing House of Electronics Industry · 2022 Through a wealth of firsthand material, Moutai Cultural Power explores the driving force behind Moutai's success and sets out four major themes: the M…
Moutai's Creativity: The Power Driving Innovation cover
Rating 3.7
Moutai's Creativity: The Power Driving Innovation 张小军 / 马玥 / 熊玥伽 Publishing House of Electronics Industry · 2022 Moutai Creativity: The Power Driving Innovation
Moutai's Resolve: The Strategic Code in an Era of Great Change cover
Rating 3.6
Moutai's Resolve: The Strategic Code in an Era of Great Change 张小军 / 马玥 / 熊玥伽 Publishing House of Electronics Industry · 2022 Moutai's Resolve: The Strategic Code of an Era of Great Change offers an in-depth analysis of the cyclical development of China's baijiu industry. It …
Moutai's Reputation Power: The Transformation of Influence from Product to Enterprise cover
Rating 3.6
Moutai's Reputation Power: The Transformation of Influence from Product to Enterprise 张小军 / 马玥 / 熊玥伽 Publishing House of Electronics Industry · 2022 Moutai Reputation Power: The Influence Transformation from Product to Enterprise

Publishers

Zhejiang University PressPublishing House of Electronics Industry