About the author

Zheng Gang, about whom limited public information is available, focuses his writing on management, motivational growth, and finance and economics, with three works held in the collection. His representative titles include Innovation Management: Gaining Sustainable Competitive Advantage, The Innovator's Counterattack 2: Eighteen Case-Study Lessons from a Business School, and The Metaverse: How It Will Lead the Transformation of the Future World. These titles suggest a sustained interest in innovation management and business practice: he is skilled at using case-study formats to unpack how companies compete and grow, while also turning his attention to how frontier technologies such as the metaverse may shape the future of business and society. His writing balances theoretical frameworks with practical cases and is aimed at managers, entrepreneurs, and readers seeking to sharpen their business understanding, emphasizing actionable methods over abstract concepts. His style is pragmatic and grounded in reality. Although details of his personal biography remain incomplete, the existing works show a consistent engagement with management innovation and finance and economics.

Written (3)

Publishers

Oriental PressPeking University Press