About the author

Fan Yijin's publicly available information is limited, with the existing details centering mainly on four published works. His writing covers two areas: journalism and communication studies, and contemporary Lingnan culture. The former includes broad reflections on media phenomena, a systematic examination of media events from 2008 to 2018, and discussions extending to pan-content monetization and future media business models. The latter appears in the volume devoted to him in a series on distinguished contemporary Lingnan cultural figures. Overall, his writing is grounded in media practice, attentive to industry change and the transformation of content value, and combines academic analysis with practical concern. His works are classified under language and writing, biography, and social culture.

Written (4)

Publishers

Guangdong People's Publishing HouseJinan University Press