胡百精

Hu Baijing is an important scholar in the fields of crisis communication and public relations in China, and his works often appear on reading lists for exams, social sciences, and management. Four of his books are included here: Crisis Communication Management, Persuasion and Identification, A History of Public Relations in China, and A Customer Is Born Every Minute. These titles show that his writing spans both theoretical construction and practical application: he traces the historical development of public relations in China, explores communication strategies and persuasion mechanisms in crisis situations, and addresses everyday business issues such as customer relations. His work is known for clear concepts and rigorous structure, making it suitable for students, researchers, and practitioners in related fields. Public information about his education, positions, and awards is limited, so this introduction does not speculate on them and focuses instead on the themes and characteristics of his works.