About the author
The Yiwu Answer: A Chinese Sample of Government-Market Relations
Zhejiang Literature and Art Publishing House · 2026
Yiwu's small commodities have broken into big markets and grown into major industries, giving rise to "Yiwu's development experience"—a successful exa…
The Yiwu Experience: The Chinese Government and Market Development
Zhejiang Literature and Art Publishing House · 2025
From "having nothing" to "having everything," Yiwu created the economic legend of the "world's largest small commodities market," becoming the most cl…
Extraordinary Marketing: Wahaha — China's Most Successful Practical Case Study
Zhejiang People's Publishing House · 2024
This book presents what is called China's most successful practical teaching case of marketing, offering the most candid exploration of Chinese corpor…
The Eastern Starting Point
Zhejiang People's Publishing House · 2019
Zhejiang stands at the forefront of openness, a pioneer in embracing new trends, and a trailblazer of China's reform and opening-up, as well as an imp…
Exceptional Marketing: Wahaha—China's Most Successful Real-World Case Study
Zhejiang People's Publishing House · 2002
Written by financial journalist Wu Xiaobo and senior Xinhua News Agency reporter Hu Hongwei, this book is a corporate case study of Wahaha, published …
Publishers
Zhejiang People's Publishing HouseZhejiang Literature and Art Publishing House