程爱学

Cheng Aixue is an author whose writing focuses mainly on management and finance; reliable public information about his personal life is very limited, and no confirmed records of his birth and death dates, native place, or educational background are available. Judging from the five works held in the library, his subjects fall into two areas: business operations and practical procedures. On one hand, he examines the experience of well-known international companies, as in The McKinsey Way, McDonald's Catering Methods, and Amway Direct Selling Methods, using a case-based approach to outline the processes and key points of consulting, chain catering, and direct selling. On the other hand, he addresses small and medium-sized business readers in works such as A Practical Handbook of Accounting for SMEs and A Practical Handbook of Franchise Chain Operations, emphasizing operational standards and step-by-step implementation. His writing is practical and direct, serving as everyday reference for managers and finance staff, and has had some influence in popularizing business methods and practical knowledge.