秦阳

Qin Yang: public information about this author is currently limited, and details of his identity and career remain unclear. Judging from the three works held in the collection, he focuses on new media and community marketing, having written WeChat Marketing and Operations, Community Marketing and Operations, and A Practical Handbook of Community Marketing: From Community Operations to the Community Economy. These titles mostly fall under management and belong to the Internet Plus New Media Marketing Planning series, covering practical topics such as operating on the WeChat platform, building and maintaining communities, and converting communities into economic value. The writing style tends toward hands-on guides combined with case studies, aimed at corporate marketers and entrepreneurs and emphasizing actionable methods. Because background information on the author is scarce and his works appear mainly as part of a series, they offer readers a relatively systematic introductory reference among similar marketing books.