Baidu is not an individual author but a content brand under Beijing Baidu Information Technology Co., Ltd., a company founded in Beijing in 2014. Public information about this署名 entity is limited, and details such as nationality and dates of birth and death cannot be verified, so readers are better advised to regard it as a collective writing and publishing label. Baidu is mainly engaged in integrated media publishing, including e-books, print books and audio, and has released a large number of short stories and inspirational life e-books under the name "Baidu" on platforms such as Dangdang Cloud Reading. The library contains two of its works, Marital Diary and The Way of Women, commonly classified under inspirational growth. These works mostly center on marriage and relationships, family life and personal cultivation, written in a plain, accessible style and kept short for easy daily reading.