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Case Studies in Cultural Industry Management
Communication University of China Press · 2015
Through the analysis and interpretation of representative cases from various fields of the cultural industry at home and abroad, this book vividly and…
Cultural Industry Management
Communication University of China Press · 2015
Starting from the theories of cultural industry management, this book explores in depth the core issues of the field, including business strategy, bra…
Business Model Innovation in the Cultural Industry
Communication University of China Press · 2015
The business model lies at the heart of value creation in the cultural industry. Adopting a thematic approach, Dong Wei and Liu Jichen systematically …