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New Media Marketing: Marketing Methods + Promotion Techniques + Case Analysis (Micro-Course Edition, 2nd Edition)
Posts & Telecom Press · 2022
This book provides a systematic introduction to the fundamental knowledge and core concepts of new media marketing and, taking a practical approach, e…
Taobao and Tmall Online Store Art Design Practical Tutorial (Micro-lecture Edition)
Posts & Telecom Press · 2021
With the rapid growth of e-commerce, online shopping has become part of everyday life. Because online shopping upends the traditional business model, …
Mobile E-Commerce Visual Marketing
Posts & Telecom Press · 2019
Visual marketing is one of the indispensable marketing tools of mobile e-commerce. It stimulates consumer desire to turn traffic into effective traffi…