王兰柱

Wang Lanzhu is an author about whom limited public information is available; his nationality, dates of birth and death, and educational background are not clearly recorded. Judging from the six works held in the collection, his writing centers on the survey, statistics, and application of radio listening rates and television ratings, including the Handbook of Listening Rate Surveys and Applications and the Handbook of Ratings Surveys and Applications, as well as yearbook-style reference works such as the China Radio Listening Yearbook 2005, the China Radio Listening Yearbook 2009, and the China Television Ratings Yearbook 2012. He has also studied media and the communication effects of major sporting events, authoring Media and the Olympics (Athens Olympics volume): An Empirical Study of Communication Effects. These works are mostly compilations of data and empirical research, rigorously organized and focused on presenting data and methods, making them useful references for media practitioners and researchers.