About the author
Introduction to the Esports Industry
Communication University of China Press · 2023
This book approaches the esports industry from two perspectives—ontological form and applied practice—aiming to review the development overview, chara…
Foundations of Communication: History, Framework and Extension
Communication University of China Press · 2015
This revised edition of Foundations of Communication: History, Framework and Extension is a selected textbook for the foundational communication studi…
The Carnival of Socialization: A Study of Television Entertainment Programs in Taiwan
Communication University of China Press · 2015
Taking the television entertainment programs of Taiwan as its object of study, this book traces the course of their development, summarizes their basi…
Research on International Communication Strategies for Chinese Radio and Television
Communication University of China Press · 2015
Edited by Duan Peng, this book focuses on building and strengthening the international communication capacity of radio and television media. After rev…
Foundations of Communication Studies: History, Framework and Extensions
Communication University of China Press · 2015
I have known Duan Peng for eleven years, our relationships intertwined as teacher and student, colleagues, friends and brothers. So when he asked me t…
Communication Studies in the World
Communication University of China Press · 2015
As an intellectual history, this book is written neither in a chronological manner nor along a single linear line of development. Instead, by tracing …
Research on Television Brand Strategy
Communication University of China Press · 2014
Beginning with the origins and evolution of television media brands, their constituent elements, and the evaluation of their value, this book offers a…