About the author

Duan Peng: publicly available information is limited, and his identity and background are not recorded in the available sources. Judging from the seven works held in the collection, his writing centers mainly on communication studies and radio and television. These include textbook-style works such as Foundations of Communication Studies: History, Framework and Extension and Communication Studies in the World, which map the discipline and build a knowledge framework, as well as practical topics such as television brand strategy and strategies for the international communication of Chinese radio and television. Socialized Carnival: A Study of Taiwanese Television Entertainment Programs examines television culture in a specific region, while Introduction to the Esports Industry offers an overview of an emerging cultural industry. His works commonly fall under categories such as examinations, language and writing, and social culture, reflecting an approach that balances academic review with industry observation and may serve students and practitioners in related fields.

Written (7)

Introduction to the Esports Industry cover
Rating 3.3
Introduction to the Esports Industry 段鹏 Communication University of China Press · 2023 This book approaches the esports industry from two perspectives—ontological form and applied practice—aiming to review the development overview, chara…
Foundations of Communication: History, Framework and Extension cover
Rating 4.0
Foundations of Communication: History, Framework and Extension 段鹏 Communication University of China Press · 2015 This revised edition of Foundations of Communication: History, Framework and Extension is a selected textbook for the foundational communication studi…
The Carnival of Socialization: A Study of Television Entertainment Programs in Taiwan cover
Rating 3.6
The Carnival of Socialization: A Study of Television Entertainment Programs in Taiwan 段鹏 Communication University of China Press · 2015 Taking the television entertainment programs of Taiwan as its object of study, this book traces the course of their development, summarizes their basi…
Research on International Communication Strategies for Chinese Radio and Television cover
Rating 3.6
Research on International Communication Strategies for Chinese Radio and Television 段鹏 Communication University of China Press · 2015 Edited by Duan Peng, this book focuses on building and strengthening the international communication capacity of radio and television media. After rev…
Foundations of Communication Studies: History, Framework and Extensions cover
Rating 3.6
Foundations of Communication Studies: History, Framework and Extensions 段鹏 Communication University of China Press · 2015 I have known Duan Peng for eleven years, our relationships intertwined as teacher and student, colleagues, friends and brothers. So when he asked me t…
Communication Studies in the World cover
Rating 3.6
Communication Studies in the World 段鹏 / 韩运荣 Communication University of China Press · 2015 As an intellectual history, this book is written neither in a chronological manner nor along a single linear line of development. Instead, by tracing …
Research on Television Brand Strategy cover
Rating 3.7
Research on Television Brand Strategy 段鹏 Communication University of China Press · 2014 Beginning with the origins and evolution of television media brands, their constituent elements, and the evaluation of their value, this book offers a…

Publishers

Communication University of China Press