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Product Photography (3rd Edition, Full-Color Micro-Course Edition)
Posts & Telecom Press · 2022
This book uses a case-based teaching approach to provide a systematic and in-depth explanation of product photography for online stores. It is divided…
Online Store Visual Design (3rd Edition)
Posts & Telecom Press · 2022
As e-commerce competition intensifies, online store visual design has become a key lever for raising traffic and conversion. How to make a store's pro…
Data-Driven Online Store Operations: Product Selection, Traffic Generation, Optimization, and Cost Accounting
Posts & Telecom Press · 2021
This book is a comprehensive guide to data-driven e-commerce store operations. Built around the Taobao platform, it covers selecting a store's main pr…