柯惠新

Public information about Ke Huixin is limited. The four works listed here show that her writing centers on communication research methods and media effects. Communication Research Methods (Second Edition) systematically sets out research approaches and operational norms in communication studies, while Statistical Analysis in Survey Research: Fundamentals (Third Edition) brings statistical analysis into survey practice, reflecting her emphasis on methodology. Her two studies of Olympic media—Media and the Olympics: An Empirical Study of Communication Effects, Beijing Olympics Volume and Media and the Olympics (Athens Olympics Volume): An Empirical Study of Communication Effects—examine Olympic communication effects empirically and apply methodological awareness to concrete topics. Her works commonly appear in categories such as film and television, examinations, and language and writing. Overall, they lean toward textbooks and empirical research and are suitable for readers studying communication and survey statistics.