杨家诚

Yang Jiacheng is a Chinese author active in the fields of management and business writing. Public information about him is limited, and his nationality, dates of birth and death, and educational background are not clearly documented. Four of his works are included in the collection, focusing on three areas—management, artificial intelligence, and health—which shows a sustained interest in the intersection of technological change and business practice. His representative works include Consumer 4.0: Retail Innovation and Transformation Driven by Consumption Upgrading, which discusses the transformation of retail amid consumption upgrading; Self-Organizing Management: A New Model of Organizational Management in the "Internet Plus" Era, which focuses on organizational forms in the internet environment; Internet Plus and Big Health: Restructuring the Entire Healthcare Industry Chain, which examines the restructuring of the healthcare industry chain; and Digital Marketing, which addresses the digital transformation of marketing. His writing generally revolves around "Internet Plus" and the wave of digitalization, is aimed at business managers and industry practitioners, uses plain language, and emphasizes conceptual clarity combined with practical concerns, offering some reference value to relevant readers.