杨先顺

Yang Xianshun is an author who writes steadily on advertising and communication research. Public information about him is limited, and his nationality, dates of birth and death, and educational background are not clearly recorded. Judging from the five works held in the library, his interests center on talent cultivation models for advertising in the intelligent era, the innovation paths and future direction of Chinese advertising, and localized research on advertising education. They also extend to critical reflections on discourse, narrative, and ethics in contemporary advertising and online communication. In addition, he has contributed to writing on the modernization of governance in Guangdong, showing that his research scope spans advertising, communication, and local governance. His writing is often grounded in teaching and industry practice and is marked by reflection and a problem-oriented approach, making it useful for readers concerned with advertising education reform and communication ethics.