About the author

Yang Yi'an is an author about whom limited public information is available; all that is known is that both of his works fall into the management category. One of them, Winning at Pricing: Scientific Pricing to Help Multiply Net Profit, focuses on corporate pricing strategies and seeks to raise profitability through scientific methods, while The Hidden Champions: Pioneers of Future Globalization (2nd Edition) examines hidden champion enterprises that remain competitive in the process of globalization. The two books address similar themes, both centering on corporate management and business practice, and are aimed at readers interested in enterprise growth and strategy, reflecting the author's sustained attention to management practice and market logic.

Written (5)

Publishers

China Machine Press