About the author
A Complete Practical Guide to the Sales Department of a Growing Enterprise
Zhejiang University Press · 2023
In a mature market, the sales department struggles—shrinking demand and severe product homogenization make sales targets hard to hit; the marketing de…
How Growing Enterprises Build Strong Brands
Zhejiang University Press · 2022
Nowadays, the external market environment and internal management mechanisms of enterprises have undergone tremendous changes, and the marketing of gr…
Industrial Goods Marketing: A Complete Practical Guide for Industrial Goods Marketing Departments + Seven Major Opportunities for Industrial Goods Companies in a Changing Landscape + Practical Cases of Solution Marketing (Three Volumes)
China Federation of Industry and Commerce Press · 2017
This set includes three books: 7 Major Opportunities for Industrial Goods Companies in a Changing Landscape, Practical Cases of Solution Marketing, an…
The Industrial Goods Marketing Department: A Complete Practical Guide
China Industry and Commerce Associated Press · 2016
As an industrial-goods marketer, do you often feel helpless and lost because “the ideal is full but reality is bony”? When you are eager to show your …
Publishers
China Industry and Commerce Associated PressChina Federation of Industry and Commerce PressZhejiang University Press