About the author

Du Zhong is a Chinese author writing mainly on management. Public information about him is limited, and no clear record of his life, nationality, or educational background is available. Judging from the four works held in the collection, his writing centers on marketing and brand building for industrial-goods companies and growth-stage enterprises, covering practical topics such as the operation of marketing departments, solution-based marketing, sales-department management, and the opportunities facing businesses. Representative titles include A Complete Practical Guide to Industrial-Goods Marketing Departments, the Industrial-Goods Marketing series (including Seven Major Opportunities for Industrial-Goods Companies amid Change and Practical Cases in Solution Marketing), A Complete Practical Guide to Sales Departments in Growth Enterprises, and How Growth Enterprises Build Strong Brands. These titles suggest a hands-on, practice-oriented approach, with content organized around how marketing and sales departments operate and how brands and marketing methods are developed.

Written (4)

Publishers

China Industry and Commerce Associated PressChina Federation of Industry and Commerce PressZhejiang University Press