杜一凡

Du Yifan is a Chinese author of management books. Public information about him is limited, and his research and writing focus mainly on mobile e-commerce, WeChat business (weishang), and new media marketing. Ten of his works are held in the collection, including representative titles such as Practical Handbook for WeChat Business Team Management, WeChat Marketing and Operations, A Complete Guide to New Media Marketing, and Handbook for Mobile E-commerce Team Management. These works address practical matters such as business model design, team building and operations, and monetizing fan economies. His writing is characterized by hands-on guides, often combining strategies, techniques, and cases to offer actionable methods for WeChat business practitioners, e-commerce entrepreneurs, and team managers. Judging from the titles and categories, he seeks to connect marketing theory with frontline execution details, and some of his books use color illustrations to lower the reading barrier and enhance practicality, giving them a certain influence among practical-minded readers in related fields.