李舜

Li Shun is a Chinese author of design-related books, about whom limited public information is available; no detailed account of his identity or career has been recorded. Judging from the four works held in the collection, his writing centers on design practice and brand imagery while also touching on management-related topics. The series Cartoon IP Era: Revealing the Design of Brand Cartoon Characters has reached a second edition and a third, revised edition, focusing on the creative methods and design approaches behind brand cartoon characters and aimed at designers and learners who wish to build IP characters. Step by Step: A Full Analysis of the Interaction Design Process turns to interaction design, laying out the complete workflow from requirements to implementation. His books emphasize practical operation and process explanation in plain language, making them suitable as introductory and project reference reading for design readers in China.