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Marketing Planning: Paths, Methods and Copywriting Design
Peking University Press · 2025
This book integrates the teaching of marketing planning knowledge, method training, and hands-on copywriting design, running through a complete chain …
A Long Journey Across Mountains and Passes: Theory and Practice of Peking University's 'National Training Plan'
Peking University Press · 2025
Grounded in Peking University's decade of experience with the "National Training Plan," this book systematically reviews the university's work across …
Shuowen Jiezi in the Classroom (Grade 3, Volume 2)
Wenxin Publishing House · 2025
This book offers a character-by-character "speaking of wen and interpreting zi" for the new characters in the Ministry of Education's third-grade Chin…
Shuowen Jiezi in the Classroom (Grade 3, Volume 1)
Wenxin Publishing House · 2025
This book offers a character-by-character "explanation of Chinese characters" for the new characters in the Ministry of Education's third-grade Chines…