徐毅

Xu Yi is an author about whom limited public information is available; what can be confirmed is that five works appear under this name, spanning management, finance and economics, and science fiction. Among them, The Fogg Behavior Model, Becoming an Agile Digital Enterprise and Getting the Product Right reflect a focus on behavior design, agile corporate transformation and product practice, placing these titles in the field of practical management. Supply-Side Reform: Innovation in Macroeconomic Management extends his scope to macroeconomic and policy issues. Meanwhile, the presence of The Big Bang of Beauty shows that he has also ventured into science fiction. Judging from this range of subjects, Xu Yi's writing crosses practical management, financial and economic analysis, and imaginative fiction, offering both method-oriented content for business and product practitioners and imaginative works for general readers, and displaying a broad cross-disciplinary interest.