徐全

Xu Quan is an author about whom limited public information is available; he is known for three management books, all centered on e-commerce operations and brand growth. His writing follows a practical line aimed at frontline operators and entrepreneurs. In How Taobao and Tmall Stores Can Take a Hundred Orders a Day, he focuses on store operation topics such as SEO optimization, big-data marketing, hit-product creation and customer service. Everyone Can Be a Sales Star: A Practical Guide to Livestream E-commerce turns to concrete methods of livestream selling. Facing New Consumption: Brand Growth Paths with High Demand, Self-propagation and Strong Conversion further discusses brand growth logic in the new consumer environment. The three books form a coherent sequence, extending from platform operations to new marketing forms and brand strategy, written in accessible language with clear structure and an emphasis on actionable paths rather than abstract theory.